If it is clear that a picture is worth a thousand words, what is indisputable is that a video is worth ten thousand words, at least … because in communication, the images, the sound, the originality and creativity in motion are rated by users very positively and make them interact, share and spread that message, promoting its virality and thereby increasing dramatically the effect of a single video on the network. And this applied to marketing techniques and communication of a company already has a name: “Video marketing”, which is booming at the moment and if it is linked to the overall business strategy can be successful.
But let’s start with the beginning. What is video marketing? Something as simple and as complicated as the use of the audiovisual image, mainly through the network, to achieve objectives within a global marketing strategy.
There are many indicators that show us that the use of video marketing can be, if properly raised, a success for a company when communicating something on the network or to sell a product or service:
For if ye had not noticed yet, … it’s time to incorporate video into our communication strategy ! Because video is no longer an added value for companies, it is starting to be a necessity. You have to differentiate yourself, reach the user in a non-invasive way, waking him a smile or making him close to him.
For us there are two key elements for a successful video:
Improve positioning and visibility
Positioning with videos is a new way to appear in top positions of Google or Youtube, a good SEO strategy and keywords will improve the positioning of your brand and strengthen your image
Establish a closer relationship with your customers
Video generates more trust and credibility than any other format
Accelerate the process of generating trust with clients
Video marketing helps build a much stronger and more credible bond of trust with our customers.
Sell or promote products or services
The video is an excellent tool to show the functionalities, characteristics and operation of your products or services
Generate traffic and increase visits to your website
Spreading videos over the Internet serves to spread products or services, generate brand awareness and increase visits to your website
Differentiate from the competition
At present, due to their lack of knowledge, there are few companies, especially SMEs, that are aware of this new trend and are using video for these purposes in the Hispanic market. The one that begins to incorporate it in its strategy will mark a clear difference with its competitors.
Generate brand awareness
Using online video to spread your products or services helps reinforce your brand image on the Internet and reach your potential customers
The cost of disseminating video footage format is insignificant relative to the leads that you can get in return. As an example, a fact: Youtube is the 2nd most used search engine in the world and the 3rd most visited page. The best: your own YouTube channel is free!
What is clear to us at MasQueComunicacion.com is that video marketing makes it easier for your message to reach more people differently and economically. And in this, mobility and social networks play a fundamental role. Let your hand raise whoever has not shared or forwarded a video of a brand that made you laugh out loud for example or excited you! Someone out there,…?
But the fact is that making a good video is not an easy task, and it is not about investing more money to make it work better, because video marketing is not measured in euros but rather in creativity.