If it is clear that a picture is worth a thousand words, what is indisputable is that a video is worth ten thousand words, at least … because in  communication, the  images, the  sound, the  originality  and  creativity  in motion are rated by users very positively and make them  interact, share and spread  that message, promoting its  virality and thereby increasing dramatically the effect of a single video on the network. And this applied to  marketing techniques and communication  of a company already has a name: “Video marketing”, which is booming at the moment and if it is linked to the overall business strategy can be successful.

But let’s start with the beginning. What is video marketing?  Something as simple and as complicated as the use of the audiovisual image, mainly through the network, to achieve objectives within a global marketing strategy.

There are many  indicators  that show us that the use of video marketing can be, if properly raised, a success for a company when communicating something on the network or to sell a product or service:

• One minute there are  2.8 million videos viewed on YouTube and has 1,000 users million  unique visitors per month.
• The  69% of consumers watch videos  of products two or more times before buying.
• A  44% of users are more likely to purchase from websites that offer videos  about the product or service.
• Three out of four  buyers consider that the video product or service helped to make  the purchase decision.
• The  41% of users  are more likely to  share video  than any other brand content on social networks

For if ye had not noticed yet, … it’s time to incorporate video into our  communication strategy ! Because video is no longer an added value for companies, it is starting to be a necessity. You have to differentiate yourself, reach the user in a non-invasive way, waking him a smile or making him close to him.

For us there are  two key elements  for a successful video:

• Strategy:  To work, video marketing should be integrated into the overall communication strategy and marketing of the company.
• Broadcasting:  Video marketing is one of the best channels to distribute content over the Internet differently and economically.

What are its advantages?

Improve positioning and visibility

Positioning with videos is a new way to appear in top positions of Google or Youtube, a good SEO strategy and keywords will improve the positioning of your brand and strengthen your image

Establish a closer relationship  with your customers

Video generates more trust and credibility than any other format

Accelerate the process of generating trust with clients

Video marketing helps build a much stronger and more credible bond of trust with our customers.

Sell or promote products or services

The video is an excellent tool to show the functionalities, characteristics and operation of your products or services

Generate traffic and increase visits to your website

Spreading videos over the Internet serves to spread products or services, generate brand awareness and increase visits to your website

Differentiate from the competition

At present, due to their lack of knowledge, there are few companies, especially SMEs, that are aware of this new trend and are using video for these purposes in the Hispanic market. The one that begins to incorporate it in its strategy will mark a clear difference with its competitors.

Generate brand awareness

Using online video to spread your products or services helps reinforce your brand image on the Internet and reach your potential customers

The cost of disseminating video footage format is insignificant relative to the  leads  that you can get in return. As an example, a fact: Youtube is the 2nd most used search engine in the world and the 3rd most visited page. The best: your own YouTube channel is free!

What is clear to us at MasQueComunicacion.com is that video marketing makes it easier for your message to reach more people differently and economically. And in this, mobility and social networks play a fundamental role. Let your hand raise whoever has not shared or forwarded a video of a brand that made you laugh out loud for example or excited you! Someone out there,…?

But the fact is that making a good video is not an easy task, and it is not about investing more money to make it work better, because video marketing is not measured in euros but rather in creativity.