For those who are under specialization or who simply need a change in their lives, either because they want to migrate to the digital world or because they believe that their specialty is underpaid, it is good to know what the most valued profiles are and (almost always goes together) the highest paid.

The first conclusions we can draw are:

• Increasingly demanding technical profiles.
• The profiles most valued are those that can avoid or solve big problems, helps to add value and differentiate the company in its products and services, and finally those that have a direct impact on the income of the company.

The 7 best paid digital profiles

To set some salary figures I will focus on the Spanish market. These profiles are as follows:

1- Expert in web analytics: It is becoming more difficult to think of making strategic decisions without data in hand. Analytics is already a recognized profile in digital business and marketing any action should be coordinated with the “Lord of the reports”. Salaries ranged from 38,000 to 60,000 dollars / year.

2- Content manager: In these positions is where they are concentrating much of the new journalists. In my opinion, given the direction that Google marked with “Penguin” and “Hummingbird” (algorithm updates to give your search results) the content is more than necessary and is already a differential aspect of many digital businesses. Now it is paying between 19.000- 42.000 dollars / year.

3- Director of online marketing: Marketer this profile he is known for being very familiar with online advertising contracts, traffic reports and analytical as well as research into new markets. Who accesses these positions going to charge between 50,000- 80,000 dollars / year.

4- Responsible e-commerce: The sales manager of the company. Bridge between the web and the customer in terms of “customer relationship” therefore loyalty tasks they are responsible. His salary: 32.000- 62.000 dollars / year.

5- Head of systems: If you does this sound like the “big data” here you have the person incharge of storing, sorting correctly and make all data generated for good decision-making in marketing, market access, and personalized communication with the clients. For large companies right now it is one of the nerve centers where much of the corporation is based. These gentlemen charge between 32.000- 90.000 dollars / year.

6- Specialists SEO or SEM: We can say that we have passed the stage where some thought to launch web customers come alone. Now the following will, in my view, it is understood that an SEO expert does not have to be in SEM as they are disciplines that require “flight hours in both” and not in the same direction. These experts charge between 20,000-50,000 dollars / year.

7- Expert on Web usability: These are the profiles you when you sit at a table what they tell you is they will do “Heuristic” of the web. That’s the technical term used for a usability consultancy which will determine whether the web is sufficiently intuitive and easy to use for users. They charge between 20,000 to 43,000 dollars / year.

One of the problems usually found in some companies are trying to hire SEO / SEM profiles or the community manager himself is an expert in content editor to save some wages, then to where the market should go?

Should I go for multidisciplinary professionals or micro specialization is the future in companies 100% digital?