Consumers expect a lot of bets eCommerce brands. They want companies to be fast and efficient and we were made to wait long to be with their products, seeking to have everything and want the best prices, are wary of those who make them pay shipping and value good packaging to do the special shopping experience. Netizens have developed a very extensive list of items that cannot miss when buying online.
But the list of what they expect not end there, because the truth is that Internet users increasingly demand more things and every day companies expect much more from them when relate each other during shopping online. “Today consumers are no longer tied to their desks and tolerate no longer wait in front of them are mobile and multitaskting and expect brands to offer them an engagement relevant and personalized,” explains President and CEO of Moxie, Rebecca Ward, to BizReport.
The firm has just presented a study on what consumers want e-commerce companies, which shows that what they want is that brands add a “personal touch” to their operations.
Consumers looking to establish connections and want companies strive to achieve them. Internet users expect firm’s eCommerce working to reach them: according to the conclusions of Moxie, consumers expect brands to be proactive in getting the engagement and supportive significantly in content to achieve.
72% of shoppers want to add brands and product information related to them to improve their shopping experience and also want based on their consumption habits to show that information content. That is, if in recent months have been looking at cookbooks, do not want to suddenly be assaulted with details DIY books. Similarly, every time Internet users attach more importance to the use of support elements, such as videos I chat in real time to solve problems and doubts.
“To increase the conversion, companies need to offer the right compromise at the right time, customizing the experience to help consumers to do what they are trying to do,” said Ward. Brands have to strive to make the simplest way.
The study has also focused on determining how much money you are willing to spend on e-commerce consumers, getting some quite striking figures. According to data from Moxie, 75% of consumers will spend at least $ 200 in online purchases this year. The rest of the buyers are even more enthusiastic consumers: they say they will invest $ 500 or more on purchases made online before 2014 closes.
But netizens not only spend on e-commerce, so do in m-commerce. Mobile e-commerce is increasingly important and is becoming more critical to the success or failure depending on which day e-commerce initiative. According to the conclusions of Moxie, consumers are not only increasingly open to buying via mobile but are also more willing to spend more. 20% of those surveyed said they will buy more from their mobile terminals such as smartphones or tablets, and 33% say they will invest in these purchases $500 or more (a figure that exceeds the estimate of overall spending on e-commerce).
