There are an estimated 1,400 million smartphones in the world, a device to which we dedicate an average of 2 hours a day, divided into small actions we take to consult up to 150 times our smartphone.
Therefore, mobile users remain constantly connected, using your device for information or communicate with their environment. Thus, 1 in 4 and searches is performed through these smart displays. A habit that constitutes a major boost in the development of mobile marketing. Such is the case of large social platforms. Facebook now accounts for 16% of the mobile advertising market, while Twitter expects 60% of its profits from your mobile ads.
Moreover, two thirds of users consult their social profiles with the help of these devices, which has led the activity and integration into our daily lives. A quality that has benefited platforms like LinkedIn, whose mobile users is 2.5 times more active than those who only accessed through the computer.
Mobile marketing has seen spectacular growth. It is expected that in 2015 mobile marketing actions generate 400 billion, a significant increase from the 139 billion recorded in 2012. In addition, it is expected that the benefits generated by these actions are doubled compared to the results obtained in 2012 in the near future, reaching 24.5 billion dollars in 2016.
Search engine ads remain the most valued by 59% of mobile users. Note the special relevance of advertising at the local level, which represent 58% of mobile billing in 2016. In addition, approximately half of mobile marketing strategies (45%) also used as a resource applications brand.
As we can see, the mobile is an essential element today in all marketing strategy. A fact that forces manufacturers to city optimization on these devices, as well as bet on mobile applications. 85% of mobile users prefer to use an app before visiting the mobile site of the company. Especially if you are not adequately adapted to your device, which would lose you visitors and prospects, given that 57% of these users would not recommend a company whose mobile site was not properly optimized.
