Social media has revolutionised the way we communicate. Both with our friends and family but also with our prospective and current clients and customers. Social media allows for specific targeting of customer groups and makes analysing our market segment so much easier than having to spend lots of time of time on costly research and surveys.

When targeting your prospective clients, you can be as vague or as specific as you want with the facilities to be able to target based on geographic location, age and gender but also more specifically the interests of your targeted prospects – what films they like, do they have any hobbies, the books they read. It all makes for really targeting your specific client avatar. Personal Trainer Bath companies work well on social media as the lifestyle and image that they offer is incredibly appealing and the results of the work that they undertake with clients can easily be seen and recommended. But with so many different social media platforms out there which ones should you try?

Here is some brief information about the most heard of platforms:

• Facebook – There are over 1.59 billion people using Facebook and it has the largest mix of people on it. Not only can you keep current clients interested in your company by posting carefully selected information and images of what is going on in your business but you can also make use of the advertising facility and target really defined groups of people. Facebook is about reaching as many people as you can and you can do this with a little bit of effort on your part to make use of the functionalities of the system and really knowing who your customers are.

• Twitter – This platform is all about making noise. The more you tweet, and your posts are retweeted and liked then the more people will see your content and businesses and individuals have seen some of the Twitter content go viral! It is about building relationships with people across the platform to build your profile without very much effort at all.

• Linkedin – Business to Business companies really need to make sure that they have a presence on Linkedin as it is very much the playground of the professionals. It is about building a business network virtually. This network will be made up of colleagues past and present, clients, business connections and many other people. You need to be consistent with posting and make sure that the content you are posting is interesting and engaging for others to read and shows you as a expert in your field.