Effective branding for a business can be a very powerful tool, offering longevity and customer loyalty. Here we look at some of the most successful brands in the world:

• Google – this company has seen some big changes recently and reorganized it’s structure. While cost per click advertising has decreased, Google have been able to generate significant mobile revenue.
• NBC – A US TV channel.
• Coca-Cola – the ‘Taste the feeling’ campaign to bring together all variations of the drink under one message has been very popular.
• Johnson’s – the world’s leading baby brand.
• Nike – the brand has recently found success using Instagram. Seen as a ‘cool’ brand for many years.
• McKinsey – perhaps an unknown, McKinsey is a consulting firm in the financial sector with a powerful network of partners and 18,500 employees.
• PricewaterhouseCoopers – one of the big 4 auditors and one of the most powerful brands in the financial industry.
• L’Oreal – seen as chic and exclusive and busy tapping into emerging markets such as China.
• Lego – found in probably every child’s toy box and has stood the test of time.
• Walt Disney – the acquisition of Star Wars has proved particularly profitable but this company has a long and established history and influence in so many areas.

What makes a brand so powerful? These are companies that take themselves and their image very seriously. Powerful brands deliver on their promises to customers and they invest in a look that clearly demonstrates their core values and doing business with them is easy and pleasurable. If you run a business, maybe you could benefit from professional branding advice from a Brand and Strategy Innovation Agency.

Where can I find out more about brand and strategy innovation? There are many companies that offer professional and niche advice in all areas of branding, marketing and business strategy. If you feel that your organisation has a skill shortage in these areas then bringing in a specialist consultant could pay dividends in success for your enterprise.