When a customer clicks onto a site, what do they want to find? When we type something into a search engine, we want to be taken to the most relevant sites that offer the products or services we are looking for. This is also what Google aims to do for us. Once on a site, what are the factors that attract us to stay or prompt us to leave?

The first factor is loading time. If a site takes too long to load or isn’t mobile responsive, this is a big turn off. A business site has just seconds to load onto a device and grab the attention of the visitor.

The second factor is clarity. How clear is it what products and services are on offer? Is the site laid out in such a way as to make it easy to see where to navigate to and exactly what the business is offering? The homepage should be concise and not packed full of too much confusing information. Keeping it simple is ideal, with clear choices to navigate to more specific pages depending on what the visitor wants to see. For advice from an SEO Consultant, go to a site such as https://www.rycomarketing.ie/seo-services/seo-consultant

Thirdly, a consumer wants instant reassurance that the business is legitimate and the site is secure. Trustpilot scores, customer reviews and having an SSL certificate are important ways to reassure customers. SSL stands for Secure Sockets Layer meaning the site will be ‘https’ and not ‘http’ and data and communication is encrypted.