Web design can be extremely subjective, and so it is hard to follow a concrete set of rules that will launch your brand into success. There is plenty of advice out there however a lot of it is outdated and conflicting. Therefore, the best way to achieve an engaging website is to keep it relevant and simple but effective. Here are some general dos or don’ts to look out for…
Dos:
The best website makes customers feel part of something special. Inclusivity is a must, and you should ensure that your website is inclusive to users with varying abilities. There are website guidelines to help you with this, but general concepts such as adaptable text or images are just a few.
Do take your time when designing practical elements of the website. A smooth-running page with fast loading will improve user experience and make the content you present more engaging. The best way to double-check the ease of website navigation is to test it out. You must not rush this stage.
Keep your content consistent. Long-term users will know their way around your website, and so drastically changing the layout will reduce engagement. It is understandable if you are promoting different products or experiences but make sure the main ethos of the brand remains. For example, the colour or typography.
Don’t’s:
Don’t forget the content. When designing a website, getting caught up in writing about the brand history and how the product was made can be easy. A lot of brands make the mistake of turning their website into a sales pitch for a company and don’t aim their marketing towards the customer. The customer wants the product information – straight and to the point!
Don’t get caught out by using a fancy font. You may be trying to stand out and use an aesthetic font or size, but illegibility will mean the reader will have to strain. Make sure that your font is legible across all device types.
Don’t clutter your page with adverts. Although you may be gaining money from advertisements on your page, the long-term losses that you will experience due to loss of engagement will be drastic. Sticking to a simple and spacious page that is not overwhelming for viewers is best.
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