Koreans have been released very interesting data about its last fiscal quarter, and, therefore, can mount the accumulated sales they have achieved in the year. For starters, they have managed to sell 15.3 million units in the period covered from October to December.
Throughout 2015, sales totaled 59.7 million units that sound great and is slightly better than what was achieved last year, 59.1 million. Koreans are moving in healthy sales figures, but not necessary to get closer to Apple or Samsung, which itself seems to make jump Huawei.
Behind him is even less known companies approach globally are Oppo and Xiaomi not to mention that the fourth in this story to sell without leaving China which will 70 million seem short.
LG always does a breakdown of phones with LTE, assuming that nearly eleven million phones sold in the last quarter – end of the year – had this connectivity. It is the first quarter that passes the million LTE phones, and they want to give relevance to the data.
“They appear healthy, but do not grow in share or improve profit with its powerful Android catalog”
Speaking of revenue achieved 3.260 billion in the fourth quarter, representing a figure 0.4% lower than the previous year but 12% better than in the third quarter of 2015.
It is logical to think that we speak of Christmas season. In terms of profitability of these sales, saying that there have been losses of $ 37 million in that quarter.
The reality is that LG has made a significant expenditure on advertising and engineering, with much proprietary technology, which results in very good products. But sales have not improved much over the previous year, so something does not work; do not know to alert the public.
In the American market is being very well received sales and criticism their latest flagship, the LG V10, which will soon available worldwide. LG expect some difficult months ahead because of a very high competition in all segments, especially noticeable in high-end, where all have introduced products ‘premium’.
This year we just start waiting, at least, two “flagships’, something that other competitors do. Samsung launches Galaxy S and Note models, to name the most notorious example. Sony does not have much problem in upgrading phones in the same year.
One has all the earmarks of that will be the LG G5, playing, and we expect more information on the next Mobile World Congress.