Consumers are quite critical that serve ads on the Internet. Advertising assails them in virtually any corner and the most visible (and therefore more annoying) possible. To this must be added that consumers have migrated to mobile and brands have done with them. More and more advertising on these devices, more brands want to be more present in these scenarios, each time the media increasingly offer advertising formats and increasingly netizens are more tired of mobile advertising, especially when it does not fit what really it requires that that stage and when, therefore, have imported the worst practices from desktop to mobile.
Saturation consumers is quite clear and care brands should put not exhaust the format should be higher. The truth is that different studies offer nothing promising so be it data, especially if certain data just appearing on how mobile advertising is served are taken into account. Because, according to a study just unveiled, ads on these devices are not only annoying but also function as vampires’ mobile bandwidth.
This was recently demonstrated a study by Enders Analysis. As explained in the analysis in Business Insider, this weight of ads on consumption data plans mobile internet connection might be one reason why first consumer services adblocking are downloaded to their handsets and second operators launch fares adblocking own standard. According to Shine, the firm that gives them the technology to operators to do so, the ads are eaten between 10 and 50% of mobile bandwidth. According to the analysis of Enders Analysis, what they say it is not a lie.
The study focused on making a technical proof of what was said, from a browser impersonating an iPhone on June 8 sites chosen among the most popular media, first with adblocker and then it opened. With data from the two options in hand consumption data had assumed each was compared.
The findings are shocking. According to their analysis, the ads are responsible for ‘eat’ between 18 and 79% of all data consumed from mobile devices. In fact, the weight of advertising consumption data is so important that the conclusions of the study point we can say without equivocation that advertisements half of the mobile data plans are carried out.
True, the ads are not the only ‘vampires data’, although one of the most recurrent. According to the study, JavaScript elements add between 6 and 68% of spending extra data. Given that, these elements are not only used in animation and visual elements but also in ads, you can see how Internet advertising hampers the mobile connection.
Brands need careful consideration of these issues when designing their mobile strategy and should be very careful with what they do and how it affects consumers, especially considering that in the mobile domain netizens are especially sensitive to issues related data. Given that video and video advertising are increasingly popular among brands and form an increasingly important part of their advertising strategy (and adding the video consume even more bandwidth), the situation seems far from be about to be solved.