The answer is simple, but establishing successful web positioning strategies is not an easy task. Internet is a new marketing channel that is entering a stage of maturity. The online advertising sector is the fastest growing, registering an increase of 55.4% in 2007, according to the annual report presented by Infoadex. It is time for companies to start making important decisions regarding the future of their business and the relevance of controlling new technologies. Having a website as a mere business card is no longer enough. A correct online strategy today is one that seeks to integrate all the advertising and commercial processes of your business on the Internet, mainly addressing the user as a person capable of being interested in your product or service.
A new concept: the web relevance the user makes
Up to 2007, 60 million websites are counted. The question is obvious … How to stand out? The answer should start by asking us new questions: Do we really know the potential of our website? Are we interested in knowing our web visitors? Do we know how to look at our site as we look at our own business? Are we able to contribute something through the internet? Do we dare to value and excite people from our website? When establishing a web positioning strategy for a company, we must have at least three things clear:> We must generate incoming links.> We must create a highly indexable web structure.> But before these two points, you have to have a clear product to sell and an adequate communication and marketing strategy online for it.
Positioning course in Google: An opportunity for SMEs Fruit of ?? know how ?? of our agency, through 10 years of service in the field, we provide our experience on practical knowledge regarding the communication patterns of users, something that goes far beyond understanding the technical behavior of a search engine. It has deeper implications, which affect the articulation of current online business. We share a much more passionate concept that can only be understood and supported by an efficient online communication strategy, a true and effective web positioning strategy that seeks to convert visits to customers. That’s where this course focuses.
With this SEO Course you will learn to:> Plan a web positioning strategy> Generate basic technical changes> Measure and control your site> Investigate the market and keywords> Increase the number of visits to your website> Increase the quality of visits to your website> Convert visits to clients
