The harsh criticisms leveled by newspaper editors against search engines have not stopped, and in particular, against the Google company and its media information dissemination model through its “Google News” news system.

Despite the controversy generated by some editors who oppose being part of this model “without direct remuneration”, certainly there are more advantages than disadvantages for the media themselves.

In this regard, CEO of Google has stated before the different critics in this regard that “Google returns to its partners 73 percent of the revenue (2,800 million euros) generated in advertising” helping to monetize their business on the Net as well as enhancing and increasing its traffic so that “these are the ones who make the business profitable” directly.

In this way, the company Google intends to transmit a message with which to approach positions, thus disagreeing with the accusations of those who see the search engines as “enemies”.

“We see publishers as reference and future partners and we have seen them for a long time in which we have been helping them to make their business profitable online,” he said. He recalled, in this sense that among the “partners” of the giant of California are “all the major newspapers in the world.”

The General Director of Google, manifested his statement of intentions highlighted that his “partnership model” has been beneficial for the industry itself and that they will remain willing to find new avenues of cooperation and business with media publishers and publishers.

Also, Zapatero influenced the self-interest of the media “clarifying that they are the ones who want to participate and be visible in the search engine” since the decision to disassociate can be processed with “a single click”.

There is no doubt that the printing industry is still looking for a solution to consolidate a stable business model, adapted and able to function in these new times. Something about which the head of Google does not doubt convinced that “will come with the key”.

Finally, Rodríguez Zapatero referred to the business models adopted by some media to start charging for access to some of its content making it clear that “there can be a perfect coexistence between those models supported by advertising and those paid in which the content is differential and contributes something “.