The mobile version of a website is a thing of the past decade. You know, those sites chiquitos, clumsy, stripped of features and that in many cases started their URL with “m.” and showing a website with a limited version of the content of the main website. If Google out, these sites should disappear.

At the last conference Google I / O 2013 for developers executives Sundar Pichai and Linus Upson they showed examples of websites that travel smoothly from computers via tablets to smarthphones. So a web site for a movie can be viewed with the same content but with the layout adapted depending on the device or screen size on which is visited.

The point is: You should have a website (if only one) and that the design automatically adapts to the screen size of the device from where is accessing your web, this is known as “responsive design”. Instead of creating alternative versions (mobile version, tablet version, etc) your website alone should automatically reconfigured to detect the size of the screen.

A few years ago this would sound like an impossible dream, but today we have technology that allows it. Hundreds of websites are migrating to this feature. Since the user seeks access the website of a particular brand, service or company regardless if this site also has an app.

Mashable, the portal specializing in technology and socialmedia news, predicted that by 2013 this would be one of the biggest web design trends.The new design of Facebook for your profiles using this principle, and Google Plus has hit the nail introducing a new interface where everything is responsive.

See what  Google recommends  on best practices for mobile web, “Google advises webmasters to follow best industry practices using responsive web design, providing the HTML same for all devices and using CSS to decide that render device.”

Any article you read about new techniques of SEO begin citing the previous paragraph of Google Developer Center. Everything indicates that this all your content will have better SEO with the same url instead of using.

It will take time and effort that many websites transform their architecture to this new reality. And there will always be companies and brands – particularly the largest and slow movement – which insist on designing sites old or special mobile web adapt a new technology that is clearly a trend in its early stages, always they distinguish companies that make a difference for its customers and of course they are earning higher profits.