Being a professional of social networks is not only about regularly publishing content on social networks. Their functions go further, as do their responsibilities. The Social Media Marketer must know this medium like nobody else and be able to take advantage of its potential to bring the brand closer to users, designing a strategy appropriate to their interests and betting on differentiation and creativity to surprise you every day.
These are the main qualities that a true marketer 2.0 should have …
Knows how to listen. Contrary to traditional media, social networks are a two-way channel. A space open to communication, which allows you to get to know the customers closely and talk to them like never before. But to speak, it is important to stop listening, find out about your concerns, what you expect from the brand and how you can promote your commitment to it.
It is not dedicated exclusively to selling. Social networks are also not a promotional channel. Therefore, its activity can not be reduced to issue offers, talk about the benefits of the brand and act exclusively in issuing mode. Social networks are not to sell, but to communicate, contribute value, listen and, of course, respond.
He loves sharing. He knows that the only way to get the attention of his target audience and gaining online notoriety is to offer interesting content, and often. Users actively seek information on social networks on topics that interest them. It’s up to you to be there, to be different and get them to want to know more about your brand.
Practice interaction and always respond. Social networking is the ideal setting for Dialogue 2.0. A golden opportunity to connect with your target audience and gain their trust. This open pro-conversation attitude will serve, on the one hand, to encourage the engagment and differentiate you from your competition. On the other hand, you can approach your target on a more direct and near plane.
It shows itself as it is, with honesty and without great pretensions. Simplicity has to be one of its main virtues. It is not a higher being, but its greatness lies in its ability to encourage engagment and be accessible. Only in this way will users approach the brand and want to interact with it.
It strives to create an integrated and dynamic community. As a good communicator and manager of communities, their job is to generate conversation, to give users reasons why they want to be by their side. Therefore, it strives to create interesting actions, bring value and give rise to the conversation.
He is patient . He knows that success in social networks does not come overnight, but is the result of constant work, a daily effort. Therefore, he works day-by-day, consistently, following a carefully planned strategy, which he adapts based on the results and response of his target audience.
Know the daily news. Check frequently relevant sources, and is up to date with news and trends in the sector. This serves to apply it to your strategy, know how to stand out and differentiate yourself, being a champion of innovation.
Can write, differentiate and contribute value. It is no news to hear that the content is the king; So that many are willing to create their articles and publications. Faced with such information saturation, it will only highlight that which is extraordinarily good, different and has a special touch, which makes it creative as well as useful, complete as well as enjoyable … in that special blend lies its differential value.
As you can see, being a good professional in this area requires constant work and training, along with special social and communicative skills. This added to a lot of effort and dedication will make you a good marketer 2.0 Are you willing to work to get it?