Generation video content as part of the communication strategy and corporate marketing is a trend reinforced by its attractive qualities, and the ability to easily offer to an audience eager consumption across platforms like YouTube.

Before the incontestable numbers of video and its enormous possibilities, generating content in text seems pale and could be seen as something exceeded or low impact. However, both tools have their strengths and weaknesses. Analysis of these strengths and comparison we can draw conclusions to improve the effective use of both.

Strengths Video

• Unchallenged when transmitting emotions, not only has images, movement, use of colors, but also has a powerful ally tool is the use of audio.
• Great ability to draw consumers attention to start using the combination of video and audio, essential to stay with us step.
• Images can be transferred more efficiently certain types of information; for example, how an object, power rotate, make virtual reproductions etc.
• It gives many possibilities to be creative and innovate.
• It requires less effort by the consumer; you relax and you just go through the content.

Weaknesses Video

• Generate quality content is expensive, requires significant investments and professional resources, so many companies will not be allowed and refresh continuously generate content, something that consumers expect. The contents are increasingly ephemeral, and a video of little success becomes an expensive waste.
• A video can not be “scanned” quickly to see if your content you may be interested. If you’re busy, you will hardly be willing to watch a video that lasts beyond several tens of seconds, let alone minutes. This reduces the chances of transmitting detailed and in-depth information.
• Its content does not help search engine positioning beyond the title and description.
• It requires high bandwidth, and an internet connection quality.Not everyone is willing to spend the megs of his mobile connection watching a video, and disruption of a connection with varying quality can turn negative experience. Increasingly the contents are consumed on the mobile.

Text strengths

• Very easy to produce at low cost and recurrent or frequent basis. I can generate new products constantly.
• Well structured allows the reader to quickly scan to assess whether you are interested in performing a full reading of parts or above. We can make a gradation of time spent with maximum efficiency.
• Ideal to transmit more complex and in-depth information. It is natural that the reader stop at any time to reflect on what is written to assimilate or mulling and get utility. It helps reinforce our image expert in a subject.
• Easily accessible at any location and device. You do not require an Internet connection quality. I do not melt the mega my mobile connection.
• Content can be scanned at 100% by the search engines, helping your positioning.
• A good well-written story can hook more than a video. There are people who enjoy reading the novel more than watching the movie.
• It may be consumed in parts very simply.

Text weaknesses

• We need more concentration and interest the reader to assimilate the messages.
• Use only a communication resource, so it is harder to trace.
• Has fewer resources to draw attention, it is less attractive.

Some tips for using both media as efficaciously

Since we have moving image and audio in videos, we seize a chance and introduce texts. It will help you remember us.

If we give consumers information on the structure of the video we can improve their impact. For example, suppose you have a video of 10 minutes with a monologue of humor, and little time to see it; I can spend long, but if I knew what time the audience laughs again, I’d go straight to these parts. It is then possible to hook me and see the whole video. This is good for the monologues of Leo Harlem, people laugh all the time.

In the texts it is very usual to include interactivity, with links to other content for further information, calls to action, or customer forms.Increasingly we see videos with interactivity, improving their results.

It is obvious that the text can, or rather we, insert images and graphics, not only to reinforce the information that moves, but to connect with readers and get their attention.

Using the tools of writing as comparisons and metaphors, help the reader to recreate images that connect with our messages. Similarly, if we try to make content catkins and fun, offer excuses for some of the limitations of the text.Giving rhythm sections and subtitles will most attractive text.

A good combination of an attractive title and a subtitle related to the content get attention and engage the reader. But please note that the content is up to the owner.

I take this opportunity to request the removal of videos and step autoplay web pages with sound enabled by default; and above are reproduced with the volume to maximum (giblets frights). These practices should be punished with jail. And taking advantage it would be nice to tax items 600 words that say nothing.

What other advantages, disadvantages and find solutions for video and text? In your opinion, who wins the duel?