Since 2009, consumers with mobile phones are more interested in receiving offers on your mobile device, provided they have given permission for a brand does. 

A new online survey Placecast, conducted 2,000 customers, concludes that there is an increase of 19 points since 2009 in the interest of users and mobile consumers to get mobile alerts based on local offers.

45% of respondents are interested in receiving mobile alerts about new products, sales and promotions from your favorite stores, restaurants … on their smartphones, compared from 26% in 2009.

Kathryn Koegel, Head of Insights Research Primer Impacto, after analyzing data from Harris Interactive, indicates that the percentage increase suggests that mobile consumers are increasingly aware of how easy it is to use these devices to save money and time, and they have come to value deals that incorporate its location.

However, more than three-quarters said that the effect of a mobile alert for an offer that could be exchanged in a place nearby that would have on them would be less useful than traditional coupons.

More specifically, participants in the survey said they offers via mobile encouraged to interact more with vendors or redeem their coupons (89%), thus increasing the chances of buying. Also highlight the fact that thanks to these mobile alerts 87% of users claimed to have discovered outlets next to previously unknown or encouraged them to try new (83%) things, while others (73%) were He prompted to make spontaneous purchases because they were near the store.

On the other hand, it stands out as large companies like Facebook and Google are offering the opportunity to reach the target audience and through targeted advertisements in a responsible and appropriate. The key is to be perceived as a valuable service added value for users, and not as intrusive advertising. It is a point where business and marketing strategies have to work more.