The use of unconventional navigation is on the increase. Designers no longer rely solely on outdated standards, such as a menu for guiding user behaviour. The users are open to the unconventional and new. Expect to see more unconventional navigation. This could include bottom navigation bars, oversized footers or even floating buttons. More offbeat web structures due to the wide range of CSS features available. These include CSS filters, custom masking shapes and new approaches to grids.

AI is a new tool for the toolbox

Artificially intelligent online tools such as image generator DallE and text engine ChatGPT have become very popular. It’s just a matter of time until we start seeing these tools in web design.

The experimentation with AI and digital tools will result in more responsive and generative plug-ins and tools on the internet, far exceeding what early adopters have done. It could be something as simple as platforms using applications to create the images that appear on their website, or as complex as websites with responsive architectures and designs (from a modular grid to page colours) tailored to user contexts and needs.

E-comm is now one click

After the global pandemic, people are looking for in-person shopping experiences. Websites will have to adjust quickly to satisfy this need. Brands will adopt a multifaceted approach to retail to produce richer and more immersive web experiences, which mimic the in-store experience. For advice on Website Design Northants, visit https://wtbi.agency/what-we-do/website-design-development/northants/

The changing consumer behaviour could completely change how websites function, particularly for items with lower prices, such as consumer packaged goods. Product listing pages and details may be eliminated as more people shop using apps like TikTok and Instagram to access websites. We’ll instead see more conversion-focused features sprinkled across sites.