Some customers often comment on how I can further enhance your SEO strategy. My answer most times will go in the direction of thinking of writing more on their blogs taking into account the keywords that can give them good performance.
This really is a generic answer that then must be expanded and properly argued. This argument cannot go through another site other than the metrics these figures mark the way forward.
- Segmenting further profitable keywords for a digital business.
- Avoid investing more resources without a clear and tested return.
- Generate much – prized “SEO assets” articles and posts are well positioned to bring qualified traffic every day.
Measure is the final and inescapable part of a content marketing plan:
Metrics for most significant content marketing
These metrics that we consider relevant are divided into these 4 thematic blocks:
- Visibility metrics: these are the numbers that will determine how many people have used the piece of content you posted. In short they come to be page views, reproductions of audio or video displays for example. To see them in detail what you can do easily on Google analytics.
- Virility metrics: as simple as knowing how many users shared your content. When other people share reach and virility is generated. This can be given with mentions in tweets, LinkedIn shares, on a facebook wall among others.
- Lead generation metrics: the question would be: how many users have filled out a form of contact following the publication of your content? With analytics (using cookies) you can also determine which publications generated more leads. With lead generation we can assume two hits:
– It has been linked well with the type of content the user type.
– The user is in a good moment of their buying cycle.
- Metric Sales said more directly, how many sales have generated your content marketing strategy. At the time we want to measure this is effectively useful to have specialized sales such as CRM Salesforce.
Once you located this can make a scorecard in excel itself, which will allow you to have controlled if your content is being effective as the objective. There are always going to be sales, content is also widely used for branding actions for example.
Do you think there is some other relevant metric to comment for content marketing?
