The SEO ( Search Engine Optimization ) or better known as “organic SEO” is the set of actions to improve the status of our sites in the ranking of search results. It is often confused with placing ads on search engines, but together that action is not included in SEO, but in SEM (Search Engine Marketing). 

We could highlight thousands of tips to improve SEO, but  we will summarize them in the 10 that generally, faster and correctly they usually work.

1. Develop attractive and dynamic websites. A pleasant and comfortable website, makes a visit a whole experience. In addition, this will not only make the visitor spend more time on the web, but will also interact and recommend the site.
2. Design with texts and not just with images. One of the worst mistakes is to mount the site using flash as a design platform. This is achieved by an elegant, animated web, but composed of images. Search engines can not read the content of the website, and penalize it by placing it lower in the rankings. Resorting to technologies such as HTML5, CSS3 and Javascript, allows to get animation, style, navigability and also have a web composed by text readable by search engines.
3. Share useful content on the site. Your web has to have an identity, and this is not only achieved with the design, but also with the content. Focusing on the user and creating useful and fresh content attractive to visitors leads to a loyalty of the same ensuring future visits.
4. Encourage user participation. When a user moves from being a passive reader to an active participant, he becomes a co-creator of the content. Thus their interest is prolonged in time and also generates a strong step towards the viralización since the participant, it shares.
5. Update the site regularly. There is nothing worse than a website without current information, that is why search engines take into account the date of their last update in the hosting and also considers it for their location in the ranking.
6. Define abundant and consistent keywords. The keywords included in the metadata of the web code are one of the main things that search engines consider. The keywords should not only be “many”, you should think about the quality of the keywords and not resort to words that do not correctly describe the profile of the website and the content it has. Once the complete list of the site is defined, all its variations are proposed considering misspellings and possible typing errors.
7. Work together on the web and social networks. Social networks like Facebook, Twitter, Pinterest, Youtube, have incredible organic positioning, that is why creating accounts in these networks helps to leverage the name of the brand in search engines. However, it is important not to stay in that step, it is necessary that each account pursues a clear and accurate goal.
8. Integrate social networks to interact within the site. Designing a fluid site, aesthetically comfortable, with useful content, does not reach, it is necessary to have spaces of participation for the users. A blog with Facebook comments, a box with the latest Twitter twitches, allowing users to tweet us directly from our site are just a few examples.
9. Use tools like maps to position your business. Google offers the Google Places service that allows us to locate our business in Google Maps. Registering your business (physical address of your central unit and / or points of sale) in channels of this type allows users to search not only to see your website but also to find you quickly on the map.
10. Generate new visits to the site with off-line marketing. On-line actions disconnected from the “real world” are not enough. To generate a long-term growth of the brand, it is necessary to integrate the actions with the marketing strategy in traditional media. This way we can generate visits from the “off-line” world to “on-line” and over time obtain the actions we expect from users.

Before concluding, highlight two tips on SEM, which have a lot to do with the 10 above:

• Do not resort to advertisements (SEM) without first doing what you can to improve SEO. We correctly invest our budget in ads, when we do it to cover what we can not achieve with SEM.
• Do not resort to advertisements (SEM) without having a good destination site. The ads serve as bait, if it works, the person comes to our destination website and if it is not good, we only spend money on a visit with no result.

I hope you have served them and interested. Would they add some more advice?