Traditionally we talk of content as king; If we add that a large part of the content that is shared in the online medium is visual, we will get an explosive cocktail.

2 thirds of the population assimilates the information from a visual perception. The image allows you to transmit much more information than the plain text at a single glance. In addition, we are psychologically prepared for it. In fact, 90% of the information our brain receives is visual. As an example of this we can add that …

• The posts on Facebook that register a greater interaction are those that include images
• Pinterest bases the key to its success in its eminently visual character
• Youtube is the second search engine worldwide
• The demand for computer graphics has grown dramatically, from 800% in just two years
• The posts that receive more visits are those that include photographs

This is a great opportunity for brands, who can reinforce their content strategy including a high graphic and visual component:

Use on your web images of quality, relevant to the sector, that are attractive to users. This will benefit the page in terms of web convertibility, favoring that they share the page, which in turn will generate more referential traffic. It also improves the image of the company, and conveys confidence. To find out which images are the most popular, share them in your social profiles, your own users will tell you which ones they prefer.

It improves the effectiveness of your content by supporting you in the appeal of the image. Reinforce your message with a striking image; Optimize your profiles with a profile photo that transmits your values. Play with the Facebook header, you have a great showcase to use. Do not forget to take care of the presentation of your products. Remember, the first image is the one that counts, and you have to make a good impression on all your actions.

Develop a visual marketing strategy in Social Media. Take advantage of the potential of image-based social networks such as Pinterest, Instagram, Flirck or Tumblr. In this way you will expand your presence online and open another way to spread your brand.

Take advantage of the potential of video marketing. As we said before, Youtube is one of the main sources of information. Audiovisual content is expected to make up 90% of Internet traffic. Do not miss this opportunity and make your first few hits as a producer. With this I do not mean that you make a hole in the film industry, you can also create presentations, animations based on static photos? The important thing is that the images are of quality and that the message is interesting for your audience.