Will the day come when all companies realize that times have changed? While this moment presents itself, we should start to seriously consider whether we already look from the customer’s perspective, or if we continue with the band’s ” this is so, because it has always been like this.“

Whether we are aware or not, from a time to this part is no longer the classic “I offer this, they have to want to buy me”, but to change the perspective to “What do they need?, how can I offer my product or Service to better meet those needs?

Not only that, but a consumer so informed, experienced and demanding, no longer simply seeks a company that sells a product or service, but also thanks to worry about offering “something more”, to bring value to its public. And that’s where our great ally comes into play: content marketing.

What is Content Marketing?

The Content Marketing or Content Marketing is a marketing technique that is responsible for planning and developing content that bring added value to our customers.

From publications in social networks offering information of interest, to creating a reference blog with periodical articles, elaboration of tutorials, podcasts, a channel of videomarketing, development of apps, or sector reports or case studies, for example. Any material related to our field of action that can contribute? Selflessly? A benefit to our audiences.

The objective, beyond pure sales orientation, is to try to create quality content, relevant for our audiences , to attract attention and loyal customers, and at the same time to build the brand.

The Content Marketing is therefore a strategy that works more medium and long term, the results probably will wait.

Why is Content Marketing profitable?

Among the advantages of Content Marketing , we can highlight 4:

• Differentiation : In a saturated environment, it can become our competitive advantage over other companies similar to us.
• Credibility : Generating content of value related to our sector helps us position ourselves as experts in that area, showing customers how we can help them, and thus gaining their trust.
• Engagement : With this we will take the relationship one step further, establishing a link with our audiences that is not limited to the commercial transaction.
• Traffic : If we create worthy content, we will arouse the interest of potential clients who, if not for our content, probably would not know us or would not consider visiting our website.

How to develop a Content Marketing strategy?

To successfully develop a Content Marketing strategy , there are certain phases that we must not ignore:

• Target : What target audience we are targeting, who our current and potential customers are.
• Needs : What content may interest you, what information can we offer to help you. Remember that our content must inform, train or entertain.
• Planning and development : Based on the previous information, we will create our contents, internally or with the support of external professionals in the areas where it is necessary (community manager, blogger, technicians, etc.). In this phase it is important that we do not lose sight of the ultimate goal, which is to get qualified leads or contacts.
• Dissemination of contents : To promote our contents goes from obtaining viralidad supporting us in the social networks, to obtaining a good positioning SEO / SEM. It is that, once created an interesting content for our target audience, it knows its existence.

Perhaps today you only go to see, read or download our contents, but it is the first step so that when they need our product or service we have positioned correctly in your mind.

What content marketing strategy are you developing in your business?