Can Google appear overnight? What do I have to do?. On many occasions we will have heard of something called SEO and Social Media on the one hand, and paid advertising or SEM on the other. The most curious thing is that we will have heard more than a “Guru” of communication say that we only have to follow “5 famous steps” to achieve our purpose, as if in a single day we could get … First we will have to Strive, to continue striving and again to strive again.
Once this is known, the road is long and more and more. Prices are cheaper and competition increases, but even so, it is possible to get very good results as long as we pay attention and pay attention to what our friend Google tells us, and let’s not forget social networks: Facebook, Twitter and Google Which is becoming increasingly important; I already warned it recently and with Penguin 2.0 has made it clear, clear.
Before entering the complicated world of internal and external online positioning we will have to set a series of objectives that we want to achieve to delineate our advertising strategy starting with: Why I want to position myself in Google? Our Gurus do NOT usually explain the importance of these types of issues that are critical to taking the first steps. We will have to differentiate ourselves from our competition, right? It is only achieved by doing an analysis of our market, competitors and our company. Now it’s time to implement the positioning techniques selected for our short- and long-term goals.
As indicated from the outset we will have to work hard, especially to get a good natural positioning and an active community of users on the platforms that suit us. You do not have to use all the platforms if our company or strategy does not interest you. This is the reason why we have to ask the question of Why I want to position myself in Google? Now it all makes sense, does not it?
The first thing that we have to be clear after having selected the keywords for which we are going to position ourselves are a series of parameters that mark Google for our web. Google considers relevant and values in a very positive way that inside the web there are internal links that point to the home, so that the robot can go through each page and index it more easily. All the work you can do from Internal SEO better than better. Do not forget H1, H2 and H3 is very important for Google to recognize what is the most relevant content of the site. Likewise, it is essential to make use of the meta tags: title, description and keywords and it would also be very beneficial to create a sitemap with XML Site Maps. Google only wants that when it passes the robot can read as simple as possible the web and based on it, it will evaluate it.
Another big mistake is to treat webs in the same way. Each one is unique and different even if a similar methodology is followed. Made the changes of the web will have to spread it so that it is known and begins to be relevant in the sector. For this we will use the strategies of Linkbuilding and Linkbaiting that Google values so much. The construction of links consists of looking for directories, blogs forums and all kinds of sites that we can think of related to our sector to be able to leave a link. In this consists, in establishing relationships with other bloggers and forum users to make recommendations through links. These types of techniques have to be human, the search engine constantly repeats this: They want all actions to be natural, that is, they do not want too many keywords, they do not want bought links. Remember that Google hard penalizes those who use black hat SEO techniques. We are warned.
The last block we have, within the organic positioning, is the content either through a blog – in my opinion an almost vital action – or through a complete Community Manager strategy; Would be responsible for the realization of original content, unique and to carry the different social platforms where the company wants to have absolute presence. This action is not only the vain idea to write something from time to time and look for some users and that gives us a like from time to time. The importance lies in the constancy, in the elaboration of a content plan for each one of the platforms where it is going to be published; Choose the tone to be used; Create a true network of likers and participate in the most relevant conversations for our sector.
With all this, you could get a good position in the search engine and become an authority in social networks. Undoubtedly, behind all this is a great job and many hours for each of the areas, not to mention the campaign follow-up.
The job of online positioning is expensive and at the same time, very satisfactory. It is a long-term strategy to position itself among the top 10 positions of the Google search engine that can take months, even years – the unusual – depending on the keywords selected. Is it achieved in just 5 steps