Is your “social audience” where you think it really is?
Social media is increasingly present in our lives. Their tools and platforms have changed many of the marketing rules and also the way companies interact
Ready for the new era of Visual Marketing in Media and Social Networks?
Traditionally we talk of content as king; If we add that a large part of the content that is shared in the online medium is
Overcoming the adolescence of mobile advertising
Mobile advertising is immersed in an adolescent stage of its development. But yes, it is mature enough to prove its undeniable effectiveness, although it is
4 keys in content marketing strategy
Content marketing is the most effective strategy to generate value and presence on the web. Many marketers have seen with good eyes to invest their
Content marketing continues to gain ground in online strategies
Content marketing is emerging this year as a priority within the communication strategies of companies. Several studies corroborate that, as the rise of social media
Mobile advertising wins by thrashing to the desktop
The RTB (Real-Time Bidding) market is in luck, thanks mainly to mobile advertising. According to The European Trend RTB Report, the CTR of advertising on
The content of attraction, a key to success in marketing b2b
Content marketing is not a new activity for b2b companies. Many of these companies have been doing it for years in specialized journals in their
The secrets of the ROR or Return of the relations in the social media
Perhaps for many of these acronyms are not familiar. For others, the most knowledgeable ROR or Return of the relationship is known as the value
Good customer service on social media can be the best marketing tool
I often wonder why a company decides to be in social networks, if it has no intention to listen to its customers. One of the
Social media marketing without strategy, free and by the face
Free, the word that we all enlightened the look when it is contemplated or pronounced. The one that leads us to the mistaken belief that