It is the truth, although many people do not agree. How many times have we gone to an appointment with a client and, when we presented the Social Media Management Plan, we were asked something like “ah, no, I do not need that. My brother-in-law knows how to handle Facebook very well and he does it for free “?
It is our daily bread, a situation that we encounter every day. Maybe that person can manage user profiles at the user level, but you should ask: “Would your brother-in-law be able to handle a reputation crisis of your brand?”
As in all businesses and in all sectors, intrusion is the order of the day in the field of Social Media, and, one of the main problems that we find is that there are many people who launch to offer Community Management services or of Strategy without being really trained for it.
If our company gives the reins of our online presence to someone who is not a professional, simply because they are good at computers, we will be making an error that can cause big problems.
We must think that, if professionals are not exempt from making mistakes when managing social profiles, imagine what are the possibilities, and the odds, that someone who is not professional can make a mistake that can be very expensive.
No, having a Twitter or Facebook account does not make us experts in Social Media. It is complicated and complex to speak of experts in Social Media, since it is a field in constant evolution, but we can speak of qualified professionals, for their experience and knowledge, which they are able to apply in any situation.
We all know someone who loves to be on social networks and tweets everything he does, or shares on Facebook every photo in which it appears, but that does not guarantee us, far from it, that he will manage the image of our brand correctly.
If we manage a corporate profile, it is necessary to know well the editorial line of the brand, the way in which it will relate to the users and what tone it will use, since we do not communicate in the same way or share the same (or at least , we should not) in a professional profile than in a personal profile.
As much as it does not fit, it is not the same, and therefore, we can not use it equally.
On the other hand, it is possible that if we are in Social Networks, there is a user that makes us troll, or complains vehemently in our profiles, and in that case, will that person know how to handle the situation?
Being professional in the use of Social Networks is not as easy as it may seem to many people, it requires constant work and skills. We can not take it lightly.