Businesses need the internet. Good web design will keep the customer on the page. Good SEO is part of good web design, because it gets the customer to your page in the first place. There are thousands of companies offering SEO services, however, and not all of them offer a good service. How do you know which ones to trust and which ones to avoid? The following points should make you stop and consider going to a different company.
1. They Guarantee Top Rankings in Google
Top rankings would be brilliant if they could be guaranteed – but they can’t. Any reputable SEO company knows this and won’t promise what they can’t deliver. A good firm will adhere to Google’s SEO guidelines instead.
2. They Talk About Keyword Density, Not Quality Content
Search engines are incredibly intelligent. They can recognise “keyword stuffing”, and it alerts them to attempts to manipulate results. You want quality written content in which keywords appear naturally. This will engage your readers and improve your SEO.
3. They Don’t Offer Reports
You need to know how your SEO strategy is working – and if it is working. Ask about the type of reports they will provide you with and the frequency of those reports. If they can’t show you examples, or give you vague answers, find another firm. A company such as http://www.somersetwebservices.co.uk/ will keep you informed.
4. They Promise Thousands of Backlinks
It’s important to get links to your site, but that’s only part of the picture. It’s much more important to get good-quality links to your site, and a firm that promises thousands of backlinks is trying to take you on a shortcut that goes nowhere these days. Search engines recognise the quality as well as the quantity of backlinks.
If you’re looking for web design in Somerset or elsewhere, make sure that you check out their SEO practices as well as their design credentials. You can get more information about the questions you should be asking here: http://www.entrepreneur.com/article/253204. If you want to know what to avoid, Forbes has this advice: http://www.forbes.com/sites/jaysondemers/2015/11/06/7-seo-practices-that-will-become-obsolete-by-the-end-of-2016/#2715e4857a0b2725f4634792.
Good SEO practice will not just get your site high in the search results; it will get your site high in relevant search results and contribute to your customers staying on your page once they’ve found you.