Revenues from Internet advertising increased 15% during the first 6 months of this year. A milestone that led him to exceed 23.1 billion dollars, according to the latest report reflects IAB, prepared by PwC.

The study places special emphasis on the important role highlighting mobile during the study period. In total, mobile advertising grew by 76% over the previous year, reaching 5.3 billion dollars.

Specifically, mobile search advertising recorded 2.7 billion dollars, while the display remained close to this level, with 2.5 billion dollars.

Display advertising continues to represent an important share of the pie, namely 28% of the total. A figure surpassed only by search engine ads. IAB puts growth at 6%, reaching 6.5 billion dollars.

In the case of digital video, recorded growth was 13%. An evolution, which resulted in 1.5 billion dollars. Meanwhile, search advertising increased by 4% in recent months; which it led him to exceed 9 billion (9.1), compared to 8.7 billion recorded in 2013. Relatively moderate growth, but more than enough to continue to lead the ranking as a preferred destination advertising digital.

The report also includes IAB advertising investment in Social Media, which includes everything from the actual investment in social networks, social gaming ties and other related actions. The growth rate in this case was also significant, from 58%, placing the figure at doors 3 billion (2.9).

According to the figures, we can conclude that investment in online marketing is no longer an option for advertisers, but an essential element in its strategy. In addition, a reality that cannot be ignored is that users are already mobile; a device to turn both inside and outside the home. Therefore, the digital strategy should include actions specifically targeted to impact users through these devices.