We have already entered 2017, a year in which content marketing will undoubtedly reach its highest level of relevance, reach and penetration. According to the WCC, 52% of professionals in the sector consider content marketing as their main tool for achieving engagement; What happens to create content of quality, attractive and relevant by the users. This trend is also confirmed in the BizLaunch study, which shows that 62% of users consider this type of content to provide them with relevant information, and almost a quarter indicates that it saves them time and money.
Marketers agree when it comes to recognizing that generating quality content is not an easy task, but must be used in depth, in addition to investing time and resources. The main step is to get to know the audience, in order to adapt the content marketing strategy to their needs and to engage the target audience with their message, to the point that they always want to know more. To do this, it is essential to analyze all the data and statistics available to it; In order to detect trends and opportunities that meet the real demand of users.
The current information helps the brand to prove that it is up to date and knows everything about its sector.
The brand must gain the trust of its target audience, and for this it must act as a reference source, which contributes credibility to its message. The company must demonstrate that it dominates the sector in which it carries out its activity, and that it has an adequate criterion; Which allows you to offer useful and practical information to your target audience, who will know how to appreciate this know-how today by responding to the brand.
Another good topic for this type of content is that of philanthropic actions. According to Edelman, almost half of consumers prefer to buy products from brands that perform some kind of social activity.
Social networks help to foster the flow of communication and strengthen links between the brand and its audience
Social Media is the ideal vehicle to spread the company’s content strategy. In this scenario, proper planning is necessary to ensure an effective presence of the brand. Users expect brands to offer interesting content on time,
This reverts to the consolidation of a strong and lasting relationship, which also has its translation in economic terms. Taking into account the data that BizLaunch offers, 72% of the respondents buy products of the brands that follow in social networks; A practice that also confirms SocialVibe, where 61% of its sample prefers first to the brands with which it is connected in the 2.0 medium.
Content strategy can also be visual, it’s time for videomarketing
We’ve always heard that a picture is worth a thousand words. The video offers the possibility of showing the innermost part of the company, of speaking in first person, of getting the engagement from you to you. The strategy of this type of content can resort to personnel of the company, using it as a reference, Or take advantage of all the potential that the audiovisual industry offers to generate spectacular and creative productions.
Video can be a very useful tool to get our message to the audience. In order to do this, it is necessary to take into account a series of basic premises, related to the preferences of the users. According to SundaySky, short videos are up to 50% more likely to be consumed in their entirety. However, those audiovisual pieces a little longer, but with a higher degree of personalization can exert a power of attraction 2.5 times greater. The key lies in the ability to maintain the attention of the public, which is only achieved by offering really interesting and quality content.