Marketing e-mail can be very effective to promote your business. However, it is a very tricky area and is easy to make mistakes marketing if you do not know the proper methods to use. This can be frustrating, because it will produce not generate costs and benefits of additional sales.

Here I will show you some of the most common errors by e-mail Marketing and pitfalls that you should be alerted and avoid. This will make your marketing strategies by e-mail more effective.

Consumers want to feel that, within your business are people, not a static number. Take the time to personalize each e-mail. That way you will get more response than if it leads only as “Dear Customer”.

Do not use the dollar sign in your marketing campaign e-mail. That is seen by its customers as you only want the money from their wallets.

Customers do not have too much patience. That is why your message by e-mail needs to “jump” to them at the same time it opened. Put the most attractive and seductive at first information, and other details below. It is known that it is more likely that they read the whole message if you can capture your attention from the beginning.

Just as every customer is different, so is your computer configuration and the type of program you use. Do not assume that the message will open in the same way in any type of mail service. It must test it in each of the most common and used e. Always you give the customer the opportunity to open the e-mail in either of two ways: html or text document.

Confidentiality is extremely important to your customers. Make sure that they know that you will not sell their addresses and always kept secure and confidential manner. It is to know how many people admire does not leave your data if you do not give them that guarantee privacy!

There are rules regarding what you can and cannot do, referred to Marketing by e-mail. Be sure to get to know these laws. They vary according to each country, so if you do e-mail marketing worldwide, check the laws in each country where you send them. If it does, that can result in fines for your business.

Do not make the mistake of believing that you know what consumers want. If you want to know what they want, take the time to ask. Be open to your comments, questions, suggestions and concerns. If you let them know, you are available for that type of service it is the best way to get customer loyalty. It is easy to sell something to a consumer, but much more difficult it is to please him as he returns again and again.

If you are new to this e-mail marketing, consult a professional. That will make the whole process smoother for you and produce better results. Take the time to find out about a good consultant before using their services. Ask for references and explain what your expectations are. If the consultant is not willing to make your goals a priority, do not work with him.

Do you get some trepidation spend a large part of their profits in Marketing?

Then consider working with a consultant agent. This means you will pay only for the positive results that will provide the Marketing. They are paid based on traffic generated on your site or in the amount of new sales that are the direct result of that e-mail Marketing. Make sure that covenant is clear for both, and it is seated in writing. In addition, specify the physical time during which they will receive benefits.