More and more companies are trying to stand out and gain notoriety on the internet. To achieve this, within the strategic mix of the same, content marketing is presented as one of the most important strategies. Obviously there are many compelling reasons and more and more companies are increasing the investment and resources allocated to these types of strategies, distributing their content in more media, platforms and social networks.
But what are the reasons why a content marketing strategy is vital?
Users are actively looking for quality content. AYTM Marketing Research indicates that 76% of the users usually access the web for current and relevant information. It detects your needs and preferences and designs an adapted content marketing strategy, seasoned with a topical overdose and a high creative component.
It benefits the SEO, but ask Mr. Pingüino, who takes as its main basis the update of your website and its quantity of quality content to give you a place or another within the competing ranking of Google results. Both the frequency of publications and the quality of publications are crucial to the success of a content strategy.
It reinforces the mobile marketing strategy.Users also consume information through their portable devices. They are especially fond of content related to leisure and entertainment, so they demand content tailored to their needs, optimized for this device. Also the mobile can help a lot to vitalize such content, remember to include social buttons in your creative pieces.
It is a very useful means to gain influence. If you bring your own fresh, high-quality content frequently, you’ll become a reference source, thereby gaining credibility in the industry and gaining the trust of your audience. The CMA tells us that 60% of users are looking for more information on products they have come to know from quality content.
It attracts influencers and loyalty to the audience. A reference source acts like a magnet and manages to attract the specialized public, who will consume it avidly, and, if it really deserves it, will share and refer your content, giving it greater relevance and notoriety online. This fact, in turn, will have a positive impact on the degree of confidence of your followers.
It provokes emotions. To achieve impact to the consumer is necessary to sink deep into your heart, touch the sensitive fiber. That is only achieved with a creative message, designed by and for that target audience, attending to their tastes and preferences, with that special touch that is only attributed to your brand, which is why it has a legion of unconditional followers.
Promotes engagement.Attracting content generates empathy, makes the recipient feel identified with the brand, that there is a link between them, and for this reason wants to stay by their side, keep abreast of their content marketing actions and enjoy with them.
It is the main characteristic of communication 2.0, without a content strategy, that provides value, the era 2.0 would be meaningless. As you have heard more than once, content is king, with its arrival has begun a new era, where communication revolves around the user, their interests, their needs. Gone was the era in which it was the brand that determined what to say, where and how. Without content, the age of communication 2.0 would be meaningless.
Do you already have an effective content strategy? Do you need more reasons?