Both have heard of the benefits of social networks, you could not resist them, and finally you have boarded the train that takes you to the world 2.0. However, once here, they do not end up convincing results. The famous promised land is not as pretty as the paint.

Getting visibility on social networks is not easy, nor safe. It all depends on how you behave in this way. To go straight to the point, it is important that you review these common mistakes and know how to avoid them:

You do not have a defined strategy. Your presence in Social Media can not be left to improvisation. If your content depends on how you get up that day, and the frequency of your publications when you have a gap between meetings obviously can not get positive results. But if you know who you go, you have a calendar of publications and prepare in advance the content you’re sharing, you probably get a greater response from your target audience.

You’re impatient. Honestly, did you expect anything else. You were convinced that success in social networks came from one day to another.Have you heard of great achievements in this field, and firmly believed that yours would also be so. Well , sorry to disappoint, but social networks require much effort, work and dedication. Good RESULTS TO harvested after many hours, applying the above strategy.

You are not constant. Rather, your presence in Social Media could bedescribed as sporadic. There is no point investing a month of work in getting a community if the following month declines your activity or interest. The followers are the first to forget your brand, if it ceases to be there.

Do not use the proper channels. You strive to look for the Techies on Pinterest, or housewives on Twitter. You may find some, but not most likely.Study both channels as the behavior of your users, and develop your actions in the right platform.

Infrasonic the power of social networks. Yet just assume the role of social media in your marketing plan. They have not been able to refer you any direct sales, nor has significantly increased the number of requests for Quote then worth pursuing? For the better yes. Social networks are one of the leading SEO factors, besides being an important source of reference traffic. On the other hand, help increase online brand presence, and are more effective means to connect with customers one on one do you need more reasons?

Destine not enough resources. One of the big problems that companies face is the lack of resources. A deficiency that can be supplemented with an overdose of creativity and dedication, with the absolute conviction that the actions you take are appropriate. On the other hand, always should take stock and look at what other actions the budget is spent.

You think anyone can. The lack of professionalism in this area is the great scourge of the sector. Continually we find false professionals who promise miracle solutions, at low cost, or simply think that by having a Facebook profile already Community Managers. Beware of who is responsible for the image of your brand in the online environment.

You consider the center of the universe. You do not listen, just talk, talk and talk. You have not stopped to listen, to identify your target audience and know their interests. Your words do not allow you to focus on what really matters: your client. He is the real protagonist in this story. Who can recommend, criticize harshly, or simply obviate. Therefore, forget about yourself for a moment and relocates your strategy.

No answer to your customers. Signing up on time interactions, you do not know how to act, or simply do not care. Customer service through social channels is essential if you want to reach your target audience. Use the right tools, and design a strategy that allows you to respond appropriately in a timely manner.

You are not able to add value. Your posts are mere replicas from other sources, or a reflection of your offers and products. More than one channel to launch the world the benefits of your company, users expect quality content, interesting or fun, enjoy the sandwiching and sharing among your contacts. You look like a machine.

You’re not human, or at least not act as such. Your time line is cold and impersonal, based on publications that look more like official statements.No conveys confidence, or proximity, as you would a machine. It sets a tone of communication and apply it in all your interventions. It is not that you not be funny, but you say something more, to show that there is someone behind to listen and to talk to .

Do you sound these mistakes? How many have you made? What others could point to?