When you exhibit at a show, there are a number of things that you need to consider, and these can help to improve not only your experience but also the experience of the people who visit your stand.

Stand – when it comes to thinking about what your stand looks like, you need to consider your business branding and also making an impact. There are often lots of other businesses that will be in attendance, and you want your stand to be visible and eye-catching. You also need to make sure that you have your business name, brand colours and your logo in prominent places. There are a number of different stand styles that you can choose from, including pop stands and those that have Recyclable displays like the ones you can see from https://www.colourstudios.co.uk/recyclable-displays.

Competitions – people need to have a reason to want to visit your stand, and a good way to entice people over is to hold a competition that is only valid for that event. This could be a percentage of your products or services or a bespoke meeting with one of your consultants. Make sure that you choose something that is useful for your customers and can lead to a sales discussion for you.

Timings – make sure that you have enough people to cover your stand and allow your staff to take regular breaks. Take into account the timings of the exhibition and whether there are likely times when it could get busier.