If there is something that Social Networks have allowed users to share content, some of more quality than others, but what is clear is that thanks to new social platforms any message can be widely disseminated throughout the social ecosystem.

Often this can be a question to ask, because of the large number of platforms that allow us to do this, especially if we are starting in the world of Social Media.

How to know which platform is best for us?

It is necessary to know each of the social networks to know whether or not they cover our needs, and to begin with, we must ask ourselves if what we want is a platform that we want to personalize, taking into account that if we want to do it, it is best to open a blog, and thinking about whether we want to use simpler personalization options, for which Blogger is our best option, or if, on the contrary, our needs are a few more “professional” or complex options, for which we will use WordPress.

Obviously, blogging is a good option if what you want is to post long or relatively long articles, but if that is not the case, maybe the best thing would be to use Tumblr.

However, we may not want to write posts, but share them. For this, the first thing we ask ourselves is if we want to share it with friends and acquaintances only or with any user, that is, if we want to share the information publicly or in a more private way.

In the first case, to share information publicly, the platform to use is Twitter, where information is disseminated quickly thanks to tweets, mentions and retweets of other users who access the material we share in real time, while if the information we want to spread in a more private way, our platform is Facebook, since in this social network, only our contacts can see what we publish in our profile / fan page.

Pinterest is also a good option to share information in a public way, since many users can view the content that we include in our boards without having to be connected.

When it comes to implementing a Social Media strategy and raising our presence in social networks, we need to analyze what use we are going to make of the information, the content we are going to create or share, if we are going to precisely create or share it, and , based on this, we will opt for some of the different social platforms that allow us to viralizar the information.