Although in some countries they are more integrated than in others, the truth is that the use of QR codes has increased significantly over the last year in most of them, offering new marketing possibilities to companies with which they had not dreamed.

According to the data of the report carried out by Multichannel Merchant this same month of June, 47% of the respondents affirmed to have used QR codes this year, an incredible increase taking into account that this percentage last year was 8%. On the other hand, 15% of the companies interviewed but not using them are considering starting to do so while 38% neither use nor consider it but still a much lower percentage than in 2011, which was located in the 72%.

The truth is that merchants are not the only ones who are using these codes since a recent ScanLife report claimed that their scanning by consumers had increased in the first quarter of 2012 by 157%.

Although last year the use of these codes did not have clear sectors to address, the truth is that this year it seems that a kind of hierarchy has been established. 63.2% of companies place them in their printed catalogs while 47.4% use them in advertising cards and emails. Two out of five use it within their collateral marketing, ie in bags, banners, posters, etc. The previous year the percentage of companies that used it in these three specific ways was 35%.

The companies also, with the idea of ​​improving their sales, have increased their electronic commerce by 52.7%, a percentage that doubles that of the previous year, which was 25.9%. The most common mobile e-commerce strategies are to have online mobile web in 29.5% of cases, applications for mobile in 16.1% of cases or the possibility of making payments of products through mobile in a 15.2% The most popular form of payment, with 50.9%, is PayPal.