How customers react when they receive irrelevant information companies?
Consumers increasingly value customization by the actions of brands, essential to keep them beside requirement. According to the report Gigya, 2 out of 3
The intersection of branding the customer experience
While the idea of structuring an organization around the brand is completely accepted and is usually part of the strategic objectives of the vast
Consumers demand more information and related resources on products online
Consumers expect a lot of bets eCommerce brands. They want companies to be fast and efficient and we were made to wait long to
Native e-commerce, a new paradigm for sale online
The great challenge of eCommerce is to increase online sales. To do this, not enough to increase brand awareness, or engage in a battle
Over 90% of online consumers looking for product videos before deciding their purchases
In recent years, corporate videos are becoming increasingly important and increasingly more companies that include video marketing in your marketing strategy or plan. According
What reasons lead consumers to confirm or abandon their online buying process?
E-commerce is becoming increasingly important, especially during special dates that become hot periods in terms of shopping. The Christmas campaign now being developed is,
7 Ways to use experiences and emotions to increase conversion rate
Human beings make decisions driven by emotions: first opted for the feelings and then justify our decisions guided by the conscious side of the
Poor quality service, the main cause of re-branding or supplier
53% of US customers changed supplier last year due to the poor service received by them, according to a recent study released by Accenture.
Discover the main threats that can kill your creativity
We could easily get into a heated debate on whether you can get really far copying ideas from your competitors or implementing existing business
Manual of good practices of best-selling brands
Did anyone ever wonder what really make best – selling brands? I did, taking a brief look at the most relevant and profitable brands