In recent years, corporate videos are becoming increasingly important and increasingly more companies that include video marketing in your marketing strategy or plan. According to a study by Dr. James McQuivey of Forrester Research, every day more than 100 million Internet users worldwide looking videos.

This work also reveals that over 90% of people who buy Internet claim that before deciding to purchase a product, look for a video on him to help them make the decision. Given these data, corporate video brings visibility to businesses, reaching a much wider target than the company had initially thanks to new technologies and the Internet. This results in endless possibilities of business and is an aid to the internationalization of companies.

Dr. James McQuivey concluded that one minute of video is equivalent to writing for 150 days. This makes a big difference, saving both time and when reaching customers. With the video is easier to keep their attention and interest, while a text that is more difficult, and more if they have to choose between reading for 150 days or watching a video that lasts just a minute!

To this must be added that Internet users prefer watching videos due to its immediacy because very quickly condense critical information while they find a text heavy, long and boring.

There are 64% more likely a user buys a product online if you see a video if you see a photo. The video is a good tool to show what we want to sell, especially for small and medium enterprises. Forrester Research study adds that retailers who have a corporate video on their website say that since the video have sold more than without.

According to professionals and experts OnlineMedia, “Keep in mind that social networks have revolutionized the concept of communication and thanks to them any content can become viral. And this also happens with the videos. If Internet users like a video they will spread quickly in social networks, reaching thousands of people in a short time.”

Experts agree that there is no magic recipe to make a viral video, but keep in mind that the factor ‘quality’, as it is essential when creating it. “It is best to contact a good producer of corporate videos where maximum are doing work with the highest possible quality at an affordable to all budgets price. We must concentrate on creative, original and emotive videos, which are capable arrived in the first 10 seconds, the audience and capture their attention until the end.”