The great challenge of eCommerce is to increase online sales. To do this, not enough to increase brand awareness, or engage in a battle of prices, but the fundamental axis focuses on customer conquest.

As a great example of this strategy we follow the big retailers, like Amazon or Zappos, who strive to retain customers and encourage repeat purchase.

To do this, you must show commitment to service and designing a shopping experience that exceeds everyday customer expectations.

In this sense, it is no longer enough to have a presence 2.0, and a careful online store, it is necessary to go a step further, passing the so-called native trade. This is simply the integration of the sales strategy with a comprehensive content strategy and the social component.

It is integrating trade within the content, natively, offering purchase suggestions tailored to the specific interests of users. We start from the fact that consumers actively seek information on the Internet about what they are interested in buying why not provide it, and, in turn, allow purchase from the medium itself?

No doubt we are facing a new perspective, a step in the online shopping experience, which is already yielding results, as recorded article Inc. As an example, Gawker Media has already adapted its platform to display purchase suggestions, based on Amazon products.

On the one hand, users continue to consume information in their midst confidence, while receiving offers and personalized advice on products and services that interest you, which can be purchased conveniently, directly from these pages without leaving the Web.

With these initiatives win-win. On the one hand, retailers expand the scope of its products, on the recommendation of a means of confidence. Otherwise, publishers have a new source of income and, secondly, consumers receive customized proposals; something that goes beyond the typical banner.