Did anyone ever wonder what really make best – selling brands? I did, taking a brief look at the most relevant and profitable brands the moment there are certain practices that are repeated. This can be done a brief manual for candidate’s marks trendsetter in the near future.

Manual of good practices of marks most sold

In this book we find the following:

1- They understand the theory of “golden circle”: Summarizing a bit, the what, how and why marks go in the opposite direction considered “disruptive”.

2- They adapt their organizations to create shared value: What do you think has more value apparently, a company that makes money with drugs that cure cancer or other dedicated to making cars? The brands that focus their marketing to communicate “good” contributed to society have themselves a competitive advantage difficult to overcome for other organizations.

3- Internal marketing are taken seriously: Many professionals call it “corporate end marketing” and is about to get employees to own and company employees are the main focus of prescription. The work starts from within and loom large corporate communication techniques and all actions that are intended to increase the affection of workers to the brand that is being marketed.

4- “Online reputation management” (ORM): No major brand neglects managing your online reputation. A brand today is what is said about it in the net. Monitoring is key to extract the most relevant opinions to help decision making in marketing and other areas of the organization.

5- They get to be “purple cow”: According to Seth Godin in his book “The Purple Cow”, the new “P” of marketing is the purple cow. Brands should focus on making outstanding products that really make a difference rather than trying out all possible means of communication.

6- Dominate new marketing techniques: among which are:

– “Big data”: store, classify, analyze and make strategic decisions with data in hand.

– “Permission marketing”: the so – called permission marketing, providing information based on value related to the product or service when the user really needs.

– “Mobile marketing”: the mobile world needs a different marketing where geolocation plays a key role.

What are for you those good deeds that mark them need to carry out to win over consumers?