As if it were a potion, we are in search of the magic formula of social networks, just like the mystery of Coca Cola? All the media talk about it, everyone is there and all the companies want to be. But why and for what? …

Social Media or social platforms are fundamental tools today for marketing strategies, sales, net marketing, customer service or public relations. If you are not on the internet, you do not exist.

We know that the rules have changed, that the new users are not mere spectators, but the protagonists, who write, create, share, express, disseminate and exchange information in the online medium, in virtual communities, forums and all kinds of social platforms. The monologues of brands are outdated and therefore they must connect, converse and empathize with users to achieve the desired engagement. And to achieve this, we must be present where the user is and where are they?

In Social Networks; Sharing experience with other users, exchanging ideas and opinions, playing, chatting, buying, informing? It is no longer enough to have the corporate and official web of the company. So far it is clear what social networks can serve your business, how it benefits and why your business should break through social networks.

Now, not all companies have to be present in the online medium, if your customers are not there Why do you want to be? … If you do not have resources, material or marketing strategies Why be present ?. ..If you are not clear about your goals and intentions Why be there for being? Being present if having clarity can be counterproductive.

• Being in social networks because everyone is there.
• Skepticism. Be wary of the potential of social networks, but try for a certain time to see what happens. If it does not work in a few months, we’ll leave it.
• To think that Social Networks are the cure of our business. To think that Social Networks have “super powers” And they will help us to sell in an excessive way.
• Believe that social networks are a direct selling tool. Social platforms are rarely tools that bring online shopping.
• Thinking Social Networks will elevate our business to the top quickly, in a matter of days, weeks or months.

It is true that numerous statistical data show that Social Media facilitates Marketing strategies, increased sales, lead generation and increased customer value; So they help and greatly influence the purchase decision, but do not have to involve a direct purchase.

So where is the magic formula? And the “super powers”? …. Unfortunately, in the social media there are no miracle recipes, no superheroes like superman or spiderman, but there are people.

If your business, product or service is not viable; Is not appropriate in a particular social or temporal context; Or it is a bad service; Will not change to be present in social networks. If not, they will spread and amplify the bad or the worst of the product, despite the impeccable customer service. We must realize that perhaps the error is not in the professionals (social media manager, community manager) contracted to viralizar our mark in the social media; In the marketing plan created; In planning? Much less in the audience that follows us. Have you stopped to think if the main base of your business, the products you offer, are of interest to the public?

With a viable business, a good product, a good marketing strategy, persistence and prolonged efforts;

Social networks are the showcase that incite or not to take a step forward, to “enter” on the web or in the store, to compare, visualize, reinforce our ideas?

The reasons and reasons to be present in the social networks are powerful, but if we do not give ourselves of patience and more patience; And we parked the magic, the skepticism, the greed, … it will not serve us to climb the car of the social media.

And you do you think?