Many restaurant owners have been working on their concept for years. But it’s important to not live in the past.
Local demographics and trends in the country change over time. You may be accidentally catering to a demographic that no longer exists by living in the past. It is important to do a lot of research before you open your restaurant. Your research should begin with your competition.
There is likely a restaurant that looks very similar to the one you dream of. You must know everything about your competition to stand out and succeed. Ask yourself the basics questions. What is on the menu? What’s their price range? Do they use a Pager system like those from www.dinggly.com/
You can then move on to complex questions. How successful are these companies? Who is their main audience?
Your theme can be determined by factors that you can’t easily change. Your location is the most obvious. If you have a small corner storefront, it’s better to create a diner or cosy buffet (don’t forget candles for ambiance).
Some people don’t have any property. Food trucks are so popular because they let you start your local brand using nothing more than the truck and tasty food.
Short story? Before you finalise your theme, determine how much space you have available.
Demographic Research
There are two main things to take into consideration when it comes to the demographics of a restaurant. Your intended audience is the first factor to consider. The second factor is your local population.
Build Around Your Food
Many restaurants have their own iconic dishes. You’ve probably been picturing what kind of food you would like to serve to your customers. If you have an excellent idea, your food might even dictate the theme of your restaurant.