Human beings make decisions driven by emotions: first opted for the feelings and then justify our decisions guided by the conscious side of the brain. This causal sequence must be known for brands and advertisers, which experts say should guide their marketing strategies by establishing an emotional connection with consumers, especially as regards their websites, visits they receive and their rate of conversion.
Unfortunately, organizations that choose to take this attitude are very few and it does, is carried out rarely. To avoid this gap, and thus benefit from the potential of the digital environment, then we analyzed the seven most effective ways from which brands can use emotions to increase the conversion rate of your website, and thus increase its sales and improve its corporate results.
Search space efficiencyHuman beings are simple, much more than we would like. Hence look for websites where great skills when it comes to finding the products and services we want, to contact the company that owns it or make a purchase through this support is not required. In this sense, companies must meet consumer behavior and facilitate the work. To do this, we must choose to design and develop a web space where usability prime space where the user quickly find what you want and find it easy to shop.
Nothing will one, appealing to the eye but difficult complex website use by the user. So, brands must choose to be practical and to play it safe: connect with the audience, enhancing their shopping experience through navigation as pleasant as possible.
Purchasing processes will be more numerous and more substantial when consumers are able to trust the company whose website are browsing. But how to do it over the Internet? We recognize that this process is much easier in the face to face communication, but in the environment can also be encouraged.
To do this, nothing better than to have confidence devices that users earn. These include favorable opinions of other enterprises, through ads that can be clearly seen by users. Likewise, having a contact section with the organization, be active user of social networks and promote communication with netizens helps foster that feeling of confidence by the audience.
Empathize with consumers is a complicated process but very grateful. In this line, the brands that are advertised on the Internet should be clear that your website should look to generate positive feelings among users.
To do this, nothing better than to bet on incentives that lead to such behavior. Some may be of a material nature, and provide offers and discounts, contests and promotions. However, others may be more qualitative and look for the relationship in the long term. This tactic is in tune with the rewards in the long term, as customers make vips and from this status, enjoy a privileged position compared to other consumers.
Nothing will be on the Internet if the marks do not meet a basic question like to be able to meet the needs of consumers. Therefore, we must act seeking to respond effectively to these. To do this, nothing better than to ask what are these. While psychology has analyzed deeply how we act without going any further we can meet the human needs of Maslow it is certain that from these companies should interrogate users.
Information obtained through questionnaires or simple questions, product surveys, etc may be inclined to the publication of some content and reject others as well as correct a specific strategy in the online environment.
Listening is an important capability that should have businesses and their websites have to be a specialist in this support. This is because consumers have a dynamic behavior, changing at a very fast rate, which is marked by its strata demographic and socio-economic characteristics.
Also, the rise of mobile phones, tablets and penetration of these devices has created a new personality of consumers, companies must know and serve. Therefore, it is important not to rest on their laurels and always be alert to new developments around the interests and needs of these.
Human beings have the need to give coherence to our beliefs, values and actions. Hence no companies must take into account these indicators and know at all times that they must not be incompatible with the products and services offered to the audience, as if this situation is likely to materialize the consumers would rule .
Therefore, it is capital that brands seek positive experiences buying customers, so that they identify with brands and associate their interests and needs, discarding other competing companies.
The network is a very effective way to promote the connection with users environment. In fact, from this relationship humans we promote our belief in brands and we opted for some, moving others into the background. To achieve this, nothing better to opt for direct communication with users visiting the web.
Through language, this object is achieved in a very high percentage. However, companies should be aware that they will need to incorporate content to meet users be able to answer your questions and create an atmosphere of credibility around them.