Branding has 8 different types to it. The brand that you choose to promote says everything about the company, you and the people that you employ. It generates recognition in others and can be an effective marketing and social tool to get your name and your company out there. This will give it character all of its own and create something quite unique in the business world. In this way it could eventually lead you to be a market leader. Consider the greatest companies in the world and how their brand is instantly recognisable. The assistance of a Brand Strategy Agency such as this one https://www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency is a good idea at this point.

What type should you focus on? The first is Personal branding, just you yourself and how you should be branded. The next is your product, what do you want it to say and represent. On top of this is the option service branding. This plays into what customer you want buying into the product. The next is the retail side, how you want the product to look. Cultural and geographical branding is linked to the area. For example, Kendal Mint Cake, locally produced and used in the area for centuries expanded out to the active walkers in general.

Online branding and offline branding are where you join up the two final pieces of the marketing puzzle and allow you to have a unified message throughout your business. This is not only useful to customers it also helps your employees identify with a brand and the business itself.