The need to provide valuable content leads marketers to analyze what applications are more effective. The data position the power of the image on any other content, whether text or sound.
90% of the brain processes information that is visual. This is because 70% of recipients sensors information are in our eyes. For this reason, 40% of people react to visual stimuli improvement. Hence they are able to remember 80% of the images, and only 20% of the text, or 10% of the sound.
Our brain processes the image 60,000 times faster than text. During this visual process, half of our brain remains active. Therefore, if we want to have a greater impact on the receiver, is mandatory condition that the message count with a great visual component. A clear example of this is that 93% of the information that Facebook generated more engagement consists of images (SocialBakers).
The study by business school Wharton was found that, before an oral presentation, content supported with images recorded 67% of engagement, while containing no more than the voice itself only managed to draw attention 50% public.
Further evidence of the great impact that record the images is the great reception of computer graphics. In just two years, the demand for this type of content has increased by 800%. This is mainly visual character pieces that show the information in a clear, illustrative and easy to assimilate mode.
When searching online information, a picture sells a thousand words. It is a way of bringing the product to the customer, to save the barrier of the screen and build trust. That is why the visual it increasingly relevant to marketing strategies.
Wesee study indicates that 65% of users considered more useful to see product photos with maximum detail, in various positions and with different applications, rather than a detailed description. This is a trend that is particularly noticeable among younger generations, with greater visual culture, and greater integration of technology in their daily lives.
Therefore, to reach the heart of the consumer is necessary to get in through the eyes, attract attention with creative images that remain indelible form on your retina.