More and more competitors have very similar standards, the products are similar in performance, and services delivered basically the same. In the essence of what sells is not remarkable differences, therefore the difference (right of preference) is increasingly “peripheral”; to detail that makes the shopping experience and product use, or work with a company, make all the difference and meaningful to customers. It is what makes us prefer. However it is the things that we pay less attention to you.

It’s the little things that can generate major changes and indeed in business are the little things that make customers love or do not love a company, it’s the little details that make you keep buying, speak well of a brand that word of mouth is generated and has actually fidelity. It’s the small details that also make customers want to know no more than one company, speak evil of it and the experience is ultimately what determines your appreciation.

For example in cable television services or internet essentially the major players offer more or less the same: the same channel, the same level of services and the same megabytes for Internet plans. In essence, the product is very similar, which makes the difference are the peripherals, details, complementary things that companies usually do not pay much attention to them and that is what causes the level of satisfaction goes to the floor. Not the essence of service is not the quality of the programs, each time you receive a bill that does not match what hired; is every time if you need to relocate the city and have to cancel the service has to go through a tragedy of having to contact a call center that rarely replies; are all the details that make around the basic service experience is created.

Think of a concert: singer, music, that’s the essence of the product, but peripherals such as income, respect for the locations, the organization, preparation and other event details, are what make it really qualifies. You can say “The singer was wonderful, but it was very bad income” and that makes the whole experience is lost. In this series of peripherals little we pay attention, or at least not with the same vigor; and it is as important to the essence of what we sell. The essence of what we sell is increasingly standardized. Competition also has good quality and good service, but if we are not careful the details: the customer experience, clarity of billing, make the process easier, keep things simple; experience as a whole will not be memorable.

Think of a supermarket, the essence is that you find what you’re looking for, but there are a number of aspects that make the experience more pleasant or less pleasant. How long it takes to row, how the attention of the person at the cash registers, as is the environment in which it is. Peripherals are those who manage the difference. A logistics company transported from one place to another and is what is presumed to do well. All similar companies will have a service within the same standards, which will not be the reason of preference. But if we look at other aspects, such that you can track where your merchandise is, you can have a contingency plan if you were expecting it does not arrive on time, the process of logistical support system as you he is waiting, makes the difference. The vast majority of companies or suppliers work well when things are going well, but when there is a problem is when the really great companies differ from the rest. And are the details, be careful because everything is running, which makes the difference.

It is not only the essence of what we sell what makes the differences are the details surrounding it. In essence we are increasingly similar. Why is it so difficult to see the obvious? If that’s what some customers will prefer us over others, why do not we pay much attention to peripheral? They are precisely in the details and there is a potential competitive advantage that we have not exploited.

More and more competitors have very similar standards, the products are similar in performance, and services delivered basically the same. In the essence of what sells is not remarkable differences, therefore the difference (right of preference) is increasingly “peripheral”; to detail that makes the shopping experience and product use, or work with a company, make all the difference and meaningful to customers. It is what makes us prefer. However it is the things that we pay less attention to you.

It’s the little things that can generate major changes and indeed in business are the little things that make customers love or do not love a company, it’s the little details that make you keep buying, speak well of a brand that word of mouth is generated and has actually fidelity. It’s the small details that also make customers want to know no more than one company, speak evil of it and the experience is ultimately what determines your appreciation.

For example in cable television services or internet essentially the major players offer more or less the same: the same channel, the same level of services and the same megabytes for Internet plans. In essence, the product is very similar, which makes the difference are the peripherals, details, complementary things that companies usually do not pay much attention to them and that is what causes the level of satisfaction goes to the floor. Not the essence of service is not the quality of the programs, each time you receive a bill that does not match what hired; is every time if you need to relocate the city and have to cancel the service has to go through a tragedy of having to contact a call center that rarely replies; are all the details that make around the basic service experience is created.

Think of a concert: singer, music, that’s the essence of the product, but peripherals such as income, respect for the locations, the organization, preparation and other event details, are what make it really qualifies. You can say “The singer was wonderful, but it was very bad income” and that makes the whole experience is lost. In this series of peripherals little we pay attention, or at least not with the same vigor; and it is as important to the essence of what we sell. The essence of what we sell is increasingly standardized. Competition also has good quality and good service, but if we are not careful the details: the customer experience, clarity of billing, make the process easier, keep things simple; experience as a whole will not be memorable.

Think of a supermarket, the essence is that you find what you’re looking for, but there are a number of aspects that make the experience more pleasant or less pleasant. How long it takes to row, how the attention of the person at the cash registers, as is the environment in which it is. Peripherals are those who manage the difference. A logistics company transported from one place to another and is what is presumed to do well. All similar companies will have a service within the same standards, which will not be the reason of preference. But if we look at other aspects, such that you can track where your merchandise is, you can have a contingency plan if you were expecting it does not arrive on time, the process of logistical support system as you he is waiting, makes the difference. The vast majority of companies or suppliers work well when things are going well, but when there is a problem is when the really great companies differ from the rest. And are the details, be careful because everything is running, which makes the difference.

It is not only the essence of what we sell what makes the differences are the details surrounding it. In essence we are increasingly similar. Why is it so difficult to see the obvious? If that’s what some customers will prefer us over others, why do not we pay much attention to peripheral? They are precisely in the details and there is a potential competitive advantage that we have not exploited.