SEO, as an integral part of an online marketing strategy, occupies one of the top positions. Whether you are a SME, or a great company, if you decide to be in Social Networks, why is it? 

An easy answer is not supposed? For gaining visibility, fans, sales increase, popularity, because the neighbor does … But the funny thing is that few SMEs (not all), they decide to integrate within their strategy, SEO positioning. As well. This post is for SMEs and not so SMEs that are thinking about it. 

First of all, any company that has web and is in google, wants to leave in the first positions. Because being in the top positions of Google, you increase the chances of gaining clicks. And consequently, gain traffic to the web. And therefore, increase the possibilities of “ And taking into account that Google has about 7.2 billion visits – daily consultations around the world, while Facebook has 700 million users ….. Do they work out well? Facebook, like other RRSS, helps a lot to generate traffic that points to your website; But form a small part of a whole. The SEO, points out ways to be an invincible weapon. And tools to hustle, while you learn, there are thousands. SEO tools about keywords And tools to hustle, while you learn, there are thousands. SEO tools about keywords And tools to hustle, while you learn, there are thousands. SEO tools about keywords

• Google Keywords: Google’s online tool that helps you get new ideas about keywords and verify the demand for those keywords as well as your competition.
• Wordtracker keywords: Another online tool that can be used to search for other keywords. A little less complete than Google and only useful for searches in English.
• Google Trends: An online tool that compares searches and tells you how searched for in several countries the criteria entered.
• Keyword density analyzer: A fairly useful online tool that helps you analyze the keyword density of your website.

SEO Tools on Meta tags

• Meta tag analyzer: Analyze your site and value yourself if you use Metatags well.
• Meta Medic: An easy-to-use online tool that generates meta tags to copy directly to your site.
• DevToolz MetaTag Generator: Another tool that generates Metatags a little more complete than the previous one

SEO Tools on Website Statistics

• Alexa: Important site statistics portal that supports almost all languages.
• Site stats tool: Simple tool to use, comfortable and powerful, although in some cases does not calculate the Page rank correctly.
• Website Analyisys Tool: Tool that offers an interesting analysis on your site.
• Page rank checker: Simple to use, it offers the Page Rank of your Site.
• Google Toolbar: The best way to know the actual page rank of each page and without any type of error. This tool is the Google bar that is embedded in the browser.

SEO Tools on Link Popularity

• Link hounds Lets you know which pages point to your Site and export the information in a CSV file.
• Market Leap Online tool that checks the link popularity among other topics.

Do not miss the chance to learn. Do not doubt whether or not SEO is important to your company, because it is. And think that if you are on the internet because you have a website, the end, is to be “up”. Match all the online marketing actions that you have at your fingertips and take advantage of. It happens, that SEO, takes time. A technical and professional work, which many SMEs are not prepared or willing to plunge due to total or partial ignorance.

Some companies, want to be in the top 10 a week to start with SEO work. Which is inversely proportional to social networks. The day after creating the company profile for example in Facebook, you can already have 300 fans. It’s something, you see. SEO, take your time. At least for at least 3-4 months after choosing the keywords very well.

That is difficult to understand when SEO or RSS, are a quick and “cheap” alternative to the harsh reality that is experienced in most of the companies and SMEs in our country. The hurry, is the biggest enemy of SEO. But what can be no doubt, is that an SEO strategy, is one of the best weapons of Online Marketing to get a decent ROI. And remember, that SEO, is part of a whole. Very important strategic element, component of the best campaigns of MKT.

I want to leave you here, a fragment of an interview made by EL País, to the father of Web analytics: Avinash Kaushik. :

Q. Could you provide us with three key recommendations for attracting more users to a website?

A.: First, searches. To date it is a very effective strategy to make sure people find you when they are looking for something related to you. I believe that all businesses should have a strategy based on words and key phrases related to their brand and the sector in which they move. This means that you have to pay close attention to SEO (Search Engine Optimization). It is not difficult to do SEO but it takes a lot of discipline. 

Second, create your own ecosystem. Each business is unique, each sector is unique and each country is unique. It is necessary to investigate what it reads in the web your potential visitor, what sites visits, where it is informed. Then plan to advertise on those sites or exchange links, Or create partnerships or launch programs that can help you get ahead of the traffic that fits you perfectly. 

Third, consider a social strategy. It can be something as simple as posting a blog that provides valuable knowledge about your website, where you share your experiences and help others. Many blogs end up becoming a final destination for your industry, which is an indirect way to attract new traffic to your website. But you have to avoid selling anything on your blog, the idea is rather to share something remarkable, of value, and the business will come naturally. Another idea is to create an event for your sector to give you visibility. It can be something as simple as posting a blog that provides valuable knowledge about your website, where you share your experiences and help others.