Writing is the daily craft of every marketer in the new digital era.Content Marketing or Content Marketing is nowadays a fundamental strategic resource.

If you do not continuously produce new and fresh content, your internet business will not grow or stagnate. Anyone who wants to maintain the exposure of their business in a visible and continuous manner must be aware of this. Much of the work to achieve this goal is writing and the ability to generate quality content. You can make people laugh or cry or you can make them buy products and even strengthen a product or brand in the mind of the consumer thanks to the written word.

While some manage to enthuse others with their content, others produce boredom. And precisely on the internet, where writing is present in every corner, it is very important to take into account some tricks and rules with which to multiply the possibilities of generating a greater impact and achieve the attention of potential clients.

The first and fundamental What do we want to say or communicate?

Before writing the first word, ask yourself: “What do I really want to say?” First make notes about what you want your article to be about, using vignettes. Write these points one after the other. There is nothing more frustrating than being in the middle of the text and realizing that you do not know how to proceed. It has also happened to me

To whom is the message of your article addressed?

Do you know your target audience? Do you know who that target audience is? Who are you addressing with your article? Why should someone read your text? What benefits does your reader have with your text? Answer these questions as accurately as possible. That is what will make your message reach the right people.

Write briefly, concisely and accurately

Keep your sentences and words as short as possible. They are much easier to read. Nobody likes to be tormented by long, complicated sentences. Check each of the long sentences with more than 2 commas and if you can, make two short sentences.

Get to the point

Internet users are impatient and your visitors too. They want information that goes to the grain and that brings them benefits. Therefore, do not write around the subject. Discard any word that prolongs your text unnecessarily.

In summary: Say everything you need with as few words as possible. Although sometimes this is not always possible. Say what you have to say and then continue. Do not waste your time on the user or reader. “It sounds hard, but that’s how many people think.

Write as you speak.

Imagine that when you write you are talking to a good friend. What do you say? How do you say it? That is, avoid a pretentious and artificial vocabulary. This is unnatural and impersonal.

Remember: When you write articles for your business on the internet, it is not about writing to win the Nobel Prize for Literature. What you want to achieve is to attract your potential customers.

Write as detailed as possible.

What do you think of the following phrases ?: “With this method you attract much more traffic to your website.”

“Very well! And what does much more traffic mean? And now: “With this method you will attract 2000 more visitors a day to your web page.” “2000 visitors a day is a concrete affirmation.

“Much more traffic” >> does not say anything, it’s meaningless. 2000 visitors a day “>> is a clear statement. Give answers to your reader. Do not let the doubt invade you.

Write actively

Avoid words that end in -ción as much as for example: Generation of Traffic, Negotiation through the Internet, Setting objectives, etc.

Many of the words that end in –ción belong to the vocabulary of bureaucrats. You know that from the writings you receive from the authorities. It is not the same “Our traffic generation efforts were successful” that “We have been able to generate traffic successfully”.

Of course, you can not replace all the words -tion “. Try at least to avoid most of them.

Very long phrases or set of words often seem very inflated and are difficult to read.

“For example, instead of” We are in the process of preparing our new product “,” he writes better: “” At the moment we are preparing our new product “”.

Why so refined if it can be simpler? Try to turn such word set monstrosities into active verbs.

Are you insecure or are you in word?

What does the following phrase imply? “In a way, this method will help you get maybe a little more traffic.”

What does this phrase imply? That the editor is an insecure person or who supports his statement 100%? Try to mitigate from the beginning a possible resistance. If you are convinced of what you say then you will write:
“” With this method you get 500% more visits to your website. “

Do you see the difference? It is very, very likely that I do not buy the product that is mentioned in the first sentence. The second sentence undoubtedly has more affirmative force. I can recognize that the writer of the second sentence supports what he says.

Cross out any restriction in your text.

Avoid using technicalities that are difficult to understand.

Do not use too many technicalities or foreign words. You do not need to impress anyone. What you want with your text is to achieve a very specific goal. Too many foreign words in your text may seem arrogant and difficult for many people to understand.

Your reader will have the feeling that you think yourself superior to him. To reach people with your message you must be on par with them.

Sometimes it is impossible to avoid mentioning certain foreign words. This will also depend on your target audience. If you use some of these words, make sure that the people you want to reach and pretend to read your text, really understand the content of it.

The errors

And finally some more clues of what you should avoid at all costs when writing your articles. Before publishing your content, check for errors.

Is your text or gives the feeling that your text is … strenuous, inflated, farfetched and complicated, boring, uncertain, passive and dry, awkwardly written, impersonal, confusing and aimless?

If you discover these negative qualities in your text, improve it. Writing good texts is not a hidden science. If you follow these tips you will realize that your texts are getting better.

Write every day even if it’s only a few paragraphs. With practice everything will get better and better. Use this article as a checklist. Check if your text violates some of these rules, but … hey! Do not obsess!

I admit, sometimes I also get out of these rules. Even your content may never be perfect. Even if you read it, reread, check and check dozens of times, there will always be something that you think you can improve.