You started a while ago in this of the Social Media; Your actions had some impact and you got an acceptable number of followers; However, you can not see the return on your investment; Your efforts do not translate into sales, which, after all, is the only thing that interests you, what happens? What can you be doing wrong.
If all you’re trying to do is sell, you’re probably half wrong.
Social networks are not a sales channel. The basis of their great acceptance by the users resides in the capacity that allows them to express themselves freely, to throw to the world their opinions, comments and suggestions; Of interacting with other users, with those who have something in common, know them or not in person and, by extension, with brands. Therefore, brands can not expect to direct the activity of their followers in the Social Media, they were here before them, and they know what they want. For this reason, if they want to develop an effective presence in social networks, they should strive to adapt their strategy to the target audience.
Do not tell them what they have to do, get them to respond as you expect
Brands have landed on social networks because this is where their customers are, not because they have a firm purpose to adapt to the philosophy of this channel, wanting to communicate with them from you to you. Many still intend to use it as one more advertising channel, but they are mistaken half to half. The users are tired of feeling directed, that the brand always tells them what to do: if you give Me Like, now follow me on Twitter, click here, or recommend me there; All to get a response that does not really reflect the user’s feeling towards the brand, and that ultimately fails to retain customer loyalty, so that it results in a ghost community, a group of inert beings unable to speak for the benefit of a brand The one that does not feel any type of connection.
Why not give them reasons why they want to be with you? Does it cost so much to work to get their attention and hook them with a strategy devised by and for them?
Users want information tailored to their interests
Study your target audience and design a content strategy that meets that need. Strive to bring value, to arouse your interest and will be willing to interact with you and share your content.
They use social media as a means of entertainment and fun
Social Media is not a supermarket, but a place where users come to spend their leisure time. Therefore, your approach to them must be in that tone, with the intention of generating empathy and fostering engagement. Once you have gained their trust, they will remember you when they need your services.
They recommend to those brands with which they really feel committed
To get your favors, it is necessary that you have previously demonstrated that it is worthwhile to follow you, that every day you strive to innovate and maintain your interest, and you are even there when your customers need you. Therefore, you will have gained a place in your mind, and you will be worthy of their trust, so they will not hesitate to speak in your behalf.
If you stop to think about it, it is not so difficult to get positive results in Social Media. It consists of listening, getting to know your audience, giving before receiving, adding value and showing a close attitude, serving them when they address you. If your intention is to be there just for customers to do what you tell them, direct your efforts to other channels.