The development, Internet first, and later of communication 2.0, with social networking in the lead, has promoted decisive changes in the business world. The most important of them is that thanks to the network of networks these organizations can aspire to expand their business globally, so as to reach as many customers as possible.

40% of the world population and is considered surfer, which account for more than 3,000 million users, according to data published by the International Telecommunications Union (ITU). These figures are more frightening if we refer to mobile broadband users, more than 2,300 million, of which 55% are located in developing countries.

With this background it is not surprising that companies, institutions and organizations of different sign and specialized industry have targeted internationalization as key to improving results. But how to do it effectively, more in the case of small and medium enterprises?

Besides developing a coherent strategy, with defined and specific objectives, the actions of online marketing are essential in this regard. And within them, the development of an optimized and designed to generate a good user experience website constitutes as its mainstay.

Thus, development of a website, both corporate character as if it is an online store, is critical to achieving international commercial success of any business. But, above all, the contents of this space offered must be translated into the languages of the target audience that the company will target.

In this regard, it should be noted that the translation of web pages is a complex activity, a job that must be viewed in a professional manner. And it is that the website has a vital role, as is exercise window to the world of company it is announced. A showcase in which are represented the values, products, services as well as the image that finally remind users that organization.

For these reasons, the different languages that this space should be directed to move the company message clearly and correctly, maintaining and transmitting Internet users philosophy and identity of that company faithfully and consistently.

Thus, it is necessary that the website translation is carried out by specialized professionals, both those languages that will be transmitted the content so that they have the language skills necessary to be understood by the public to that are targeted.

And we are talking about contents of different character: from the translation of a product catalog from an online store or ecommerce to specialized translations of scientific and technical nature related mainly to the export of machinery or products of these branches of knowledge.

Therefore, more and more companies rely on translation professionals for this particular job. In fact, according to a recently published study by the agency Okodia, there has been an increase in demand for translation services, especially those for corporate translation, where web pages are prominent.

However, this does not end our analysis on translation and web pages as we also know what the languages in which our companies do their translations are in a majority. Thus, although the languages that have more weight are English and French, more and earn more followers other languages.

Among them, Italian, German, Portuguese, Chinese, Russian and Japanese. It also is not inconsiderable amount of companies that choose target markets booming, from Eastern Europe, so that translations to Czech, Slovak, Croatian and Romanian have also experienced a significant boom.

Companies that have opted for this decision, or are in the making of it, should not forget that statistics indicate that include products and corporate information in the official languages increases sales and improves reputation when they decide implanted in these regions. Therefore, it is not only to translate a text but interpret it, adapting to the language and customs of this place.

Therefore, it is necessary to provide each product and service through the maximum possible information that is related to the target language, with the user that the website of a company want to reach. Only in this way will increase customer confidence potential repercussions in parallel with sales and reflected in the benefits of the organization.