Neither money, nor strength; Not even the beauty, or the intelligence … none of this alone will serve to make you notice. To stand out from the crowd and have your opinions taken into account you need to be influential. Get that power of conviction, that attraction that makes the masses follow you, want to kiss the ground where you stand and communion with your doctrine. Your words will be music to your ears, your recommendations will be accepted as if it were orders, wherever you go you will be treated as a true divinity … all this will happen if you get the great power of influence 2.0

How to reach this desired level of influence?

Influence does not consist of an innate gift, with which one is born without more. Rather, it is the fruit of much effort and dedication, hours and hours of hard work, sleepless nights devoted to cultivating this precious treasure: online reputation. Without it you will not be able to be influential. You must first become “someone” in the sector, you become a referent, you prove to others that you have something to contribute, that you really deserve to be heard and you are worthy of that power.

Establish a goal. To where you want to go? you want to do? To become an example to follow you have to master the matter, to become a true well of wisdom. This is only achieved through research, study and experience. Define what your specialty is and soak up everything related to it. Follow the experts, approach them and share your doubts and advances in the matter. This will serve to make you notice and demonstrate your know-how, which will open the way in the sector.

Design a personal branding strategy and execute it. Create your personal blog, where you can publish quality content about your specialty; Register your profile in the social channels best suited for your interests. Choose those channels that you know for sure that you’ll be able to manage. Do not be greedy, who embraces a lot, does not squeeze. An outdated or devoid profile will not do you any good.

Content is king, show your veneration. Strive to bring value to your community, differentiate yourself by the usefulness of your information. Use the creativity to show your content, in order to differentiate yourself and achieve maximum relevance. Also take care of the frequency of updates and the time of publication, so that it reaches a larger audience.

Social networks are the most appropriate channel to cultivate your online presence. Spread your message on the channels that best fit your target and your recipient. If we used to say that content is the king, the context is the queen; Who really will give your creation that added value, showing itself in the right place, at the right time, before the chosen audience.

How to exercise it?

Once you have managed to position yourself as someone influential, you have to maintain that status. The great power of influence 2.0 can also be lost. Poor online reputation management, an inadequate reaction to a negative comment, or an overdose of egocentrism can end it, irreparably. Therefore, always keep your feet on the ground, and work day by day to cultivate it:

• It acts in first person. After all, you’re still a mortal, this power does not make you superhuman. Therefore, show yourself as such; So you will get more identification with your audience, and with it more adepts and faithful admirers.
• Be accessible. Your simplicity will be one of your main values. Remember when you were the one who tried to reach the influencers. Do not hesitate and mix with the dough. This exchange with new sources and issues will renew your craving for knowledge.
• Interact, respond to comments and return the follow. In short, it encourages interaction, exchange of appreciations and trends.
• Participate in events, grant interviews, publish on other blogs and media, even the competition. The online medium is characterized by cooperation, by sharing. They are also a unique opportunity to reaffirm your power and demonstrate that you continue to stay in the front line.