Web promotion is one of the tasks that require more effort, continuity and constant work to receive qualified visits, in addition we get our website to be popular and position ourselves in the search engines. Search engine optimization is to apply various SEO techniques to make search engines such as Google, Yahoo or MSN put our website in a ?? According to the category that we want within its results page for certain key search terms of the users, which guarantees us qualified traffic for our web so that in a first term we can promote our products or services and as a result get sales.
But What Happens When We Already Have The Web Page And We Want To Position It? Search engine positioning is a web design technique and, as such, must be applied since the development of the site begins. It is then practically impossible to achieve search engine positioning when the website is already made even though the site has been designed very well from the aesthetic point of view and is apparently operating satisfactorily. “Apparently” satisfactory because the web design was not thought of in the search engines, implies that in 9 out of 10 cases there is a complete redesign of the same. The problem today for new entrepreneurs and SMEs is not the lack of technological resources but rather economic, since the cost of developing a professional website that includes search engine positioning is according to statistics 3 to 5 times greater than the cost of a current web page. This difference in cost is mainly due to the fact that search engine positioning is a specialized service that requires the participation of SEO specialists, in addition to the number of hours invested that are dedicated to the project are much more than in the case of a web design current.Get a website to have many visits and what is more important, this traffic is “qualified” to our market niche, with visitors interested in our products or services is not easy, popularity on the Internet is not something So easy.
The importance of the web for search engines is really vital, since, ZERO VISITS = ZERO TRAFFIC = ZERO SALES = ZERO MONEY If your website is not well positioned You will not have qualified traffic, you will not be able to make sales and you will not have MONEY … There are many variables that intervene and make an “appetizing” and important web for search engines and therefore for visitors:
- Web Design Thought in the search engines
- Relevant contents to your market niche
- Navigability
- Services or Products offered
- Available Downloads
Undoubtedly many entrepreneurs and SMEs would have saved a lot of money and effort with this information before having designed their Web pages.
